Gal Ehrlich joins BETER as new CEO

Gal Ehrlich has been selected as the new Chief Executive Officer for BETER where he will take over from Alex Barkar.

Having previously served as the Chief Technology & Product Officer at Fortuna Entertainment Group as well as the VP of Shared Services at Playtech, Ehrlich will bring with him more than 20 years of experience as an operations and technology executive.

“I am excited to become a part of BETER company. The company has come a long way in the last few years,” Ehrlich commented as he celebrated his new role.

“It is a privilege for me to be able to take BETER to its next step, to support its growth by providing our customers with extraordinary value, and to get an opportunity to fulfil the great potential of the team.”

Meanwhile Barkar, the outgoing CEO, will continue his partnership with BETER as a Board Member and Co-Founder.

Barkar said: “I decided to focus on global challenges as a Board Member and leave the CEO post a few months ago. And I am happy that together with JKR Investment Group we managed to find such an experienced manager as Gal in such a short period. 

“I strongly believe that Gal will strengthen BETER. We built everything from scratch, and we did it very well. I am proud of all our achievements and look forward to even greater opportunities.”

BETER is one of the portfolio companies of JKR Investment Group. The CEO of the company, Alexander Gusev, concluded: “We believe that the new appointment will give a new great impulse to the nucleus called BETER. 

“Gal’s strong expertise in b2b and b2c sectors in gambling will strengthen BETER’s leadership position in the market. We would also like to thank Alex Barkar, who successfully managed the company that made a real impact on the market.” 

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