BETER Live has announced a rebrand to become ICONIC21 following its recent separation from the BETER Group. The live betting solutions provider emphasised that it will deploy its own vision with a sharpened focus as it continues its growth strategy. Now operating independently, the business will continue to manage all aspects of operations internally. It has promised to ‘take this …
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Edvardas Sadovskis joins BETER Live to drive product roadmap
BETER has hired Edvardas Sadovskis as the new Chief Product Officer of its BETER Live division, tasked with ‘meeting and exceeding’ operator and player expectations. Sadovskis will be primarily responsible for overseeing BETER Live’s product roadmap, which revolves around live casino content, as well as managing the firm’s different product teams. BETER, which is targeting status as a ‘major player’ …
Read More »Anna Vikmane: BETER is defying ‘gravity’ with our new blackjack product
Blackjack has long been a staple in any casino operator’s portfolio. But how do you ensure that this mainstay product still continues to generate the same level of excitement for players as time passes? For BETER Live Director Anna Vikmane, the answer lies in new features and functionalities. Back in September, BETER released a new iteration of blackjack, Gravity Blackjack, …
Read More »Anna Vikmane, BETER Live: operating in a time of adversity
Anna Vikmane, Director of BETER Live, discusses the company’s response to the war in Ukraine and the work that her team has done to support one another during this difficult time. She highlights some of the difficulties that she, on a personal level, has faced over the last eight months before explaining the reasons why she remains optimistic for the …
Read More »BETER expands transparency and integrity efforts across live events
Betting and gaming solutions supplier BETER has extended the scope of its integrity and transparency operations covering its live events. Strengthening of such measures will cover the Setka Cup and ESportsBattle tournaments, with the company’s policies developed in line with the standards of the International Olympic Committee (IOC) and other international sports bodies. “The utmost reliability of tournaments and principles …
Read More »Anna Vikmane, BETER Live: Welcoming a new era of betting
With a plan to transform live casino as we know it, Anna Vikmane (pictured below) has set her sights on creating new experiences for bettors through the launch of BETER Live. Making its debut at the end of 2021, BETER wants its live casino division to surpass the expectations of the ‘new generation of player’ – something which Vikmane, the …
Read More »JKR announces new year rebranding to reflect shifting strategy
In recognition of its enhanced commercial scope, JKR Investment Group has announced new branding including a ‘refreshed logo’, corporate colours and visual elements, going into 2022. The group has undergone a shift in its strategy in recent years, having initially focused on the entertainment sector but now looking into new economic segments, including the betting and gaming industry. Notable investments …
Read More »BETER Live confirms first four titles for festive period
Roulette, Blackjack, Top Card and Baccarat will be the first four live casino games released as part of the new BETER Live product. BETER said its first selection of live casino games will “kick start its journey to becoming a major provider of dynamic, innovative live casino products”. Set to go live during December ahead of the festive period, the …
Read More »Gal Ehrlich, BETER: A step towards our long game
A significant upgrade for its data services, a new product to transform the Live Casino space and a doubling of the sports events covered by the Setka Cup. It’s all part of the repositioning at BETER, led by CEO Gal Ehrlich, as it looks to become a content ‘powerhouse’- particularly for esports – in the new era of betting. SBC: Talk …
Read More »Anna Vikmane to drive new live casino era through BETER Live
BETER believes it is ready to transform the live casino vertical through the launch of its latest product, BETER Live. Established with a mission to provide the best selection of high-tech, entertainment-first gaming experiences available in the live casino space, BETER wants to surpass the expectations of the ‘new generation of player’. Led by Anna Vikmane, a veteran of both …
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