Tag Archives: BETER Live

BETER Live enters independent era in becoming ICONIC21

SBC News BETER Live enters independent era in becoming ICONIC21

BETER Live has announced a rebrand to become ICONIC21 following its recent separation from the BETER Group.  The live betting solutions provider emphasised that it will deploy its own vision with a sharpened focus as it continues its growth strategy. Now operating independently, the business will continue to manage all aspects of operations internally.   It has promised to ‘take this …

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Edvardas Sadovskis joins BETER Live to drive product roadmap

Edvardas Sadovskis joins BETER Live to drive product roadmap

BETER has hired Edvardas Sadovskis as the new Chief Product Officer of its BETER Live division, tasked with ‘meeting and exceeding’ operator and player expectations. Sadovskis will be primarily responsible for overseeing BETER Live’s product roadmap, which revolves around live casino content, as well as managing the firm’s different product teams. BETER, which is targeting status as a ‘major player’ …

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Anna Vikmane: BETER is defying ‘gravity’ with our new blackjack product

Anna Vikmane, Director of BETER Live

Blackjack has long been a staple in any casino operator’s portfolio. But how do you ensure that this mainstay product still continues to generate the same level of excitement for players as time passes? For BETER Live Director Anna Vikmane, the answer lies in new features and functionalities. Back in September, BETER released a new iteration of blackjack, Gravity Blackjack, …

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BETER expands transparency and integrity efforts across live events

SBC News BETER expands transparency and integrity efforts across live events

Betting and gaming solutions supplier BETER has extended the scope of its integrity and transparency operations covering its live events.  Strengthening of such measures will cover the Setka Cup and ESportsBattle tournaments, with the company’s policies developed in line with the standards of the International Olympic Committee (IOC) and other international sports bodies.  “The utmost reliability of tournaments and principles …

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JKR announces new year rebranding to reflect shifting strategy

SBC News JKR announces new year rebranding to reflect shifting strategy

In recognition of its enhanced commercial scope, JKR Investment Group has announced new branding including a ‘refreshed logo’, corporate colours and visual elements, going into 2022. The group has undergone a shift in its strategy in recent years, having initially focused on the entertainment sector but now looking into new economic segments, including the betting and gaming industry. Notable investments …

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Anna Vikmane to drive new live casino era through BETER Live

BETER Live

BETER believes it is ready to transform the live casino vertical through the launch of its latest product, BETER Live. Established with a mission to provide the best selection of high-tech, entertainment-first gaming experiences available in the live casino space, BETER wants to surpass the expectations of the ‘new generation of player’. Led by Anna Vikmane, a veteran of both …

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