Tag Archives: atletico madrid

Asian betting brand K8 has agreed to sponsor Atlético de Madrid in a two-season deal. The company becomes the La Liga club’s official Asian betting partner, with its branding set to ‘prominently feature’ on an LED and Cam Carpet digital overlay system implemented at the Riyadh Air Metropolitano. A K8 spokesperson commented: “With 11 La Liga titles, Atletico de Madrid …

Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …

Betway has added another sports tournament to its portfolio of partnerships, signing an extension with Belgium’s Croky Cup knockout football competition. The multi-year partnership will see Betway secure branding and marketing across LED perimeter billboards at stadiums hosting Croky Cup matches from Round 32 until the final game, whilst also gaining activation rights across the tournament’s channels. One of the …

Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …

The six Premier League clubs which participated in the breakaway European Super League (ESL) project earlier this year have agreed to a £20 million settlement. According to Sky Sports, the settlement between the clubs and the Premier League will ‘draw the line under’ the controversial proposed tournament, and amounts to roughly £3.5 million per team. Although the proposed tournament quickly …

UEFA has initiated disciplinary proceedings against European Super League (ESL) founders Real Madrid, Juventus and Barcelona, prompting the trio to criticise the governing body’s ‘alarming attitude’ and ‘insistent coercion’. Making the announcement yesterday, UEFA confirmed that disciplinary proceedings had commenced against the three teams following a two-week investigation. The trio are the only remaining clubs out of the original 12 …

With the Champions League just around the corner, Joe Mellor and Nick Haynes at Form Labs – a division of Bettorlogic – explain why they’re backing Bayern for the title and why Guardiola’s men could be the ‘pick from the English bunch’. A lot can happen from the end of the Champions League and Europa League group stages and the …

Betting platform AYX has expanded its sponsorship portfolio via two agreements with Italy’s AS Roma and Spanish LaLiga giants Atlético Madrid. Under the terms of the agreements, AYX will become the Official Regional Betting Partner of both clubs, with significant advertising and marketing opportunities. The partnership with AS Roma will see the operator’s branding feature across Asian channel’s during the …

The Football Association’s (FA) appeal to extend Kieran Tripper’s match suspension for betting violations has been unsuccessful. As a result the Atlético Madrid and England national team defender can resume playing in La Liga fixtures from 28 February, it has been confirmed. Trippier was handed a 10 week match ban by the FA after it came to light he had encouraged …

Kieran Trippier informed friends of his transfer to Atletico Madrid in the summer of 2019, telling a group that it was a ‘done deal’ as they placed bets on the move. He was found guilty of four violations of the FA’s betting rules, although the FA dismissed three additional charges after the full-back told friends to ‘lump on’ the transfer. …