Tag Archives: arc

ARC renames betting product in horse racing ‘revamp’

BetMakers deepens link to British racing with UK Tote Group

In line with an international initiative aimed at revamping horse racing, the Arena Racing Company (ARC) has rebranded its betting and content product.  Now Racing1 Markets, ATR Markets, has been given its new name after the international racing hub initiative the ARC has developed in cooperation with content, media and technology company 1/ST, and other stakeholders. The platform will continue …

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Arc weekend ‘richly rewarded’ with a huge global distribution

SBC News Arc weekend 'richly rewarded' with a huge global distribution

HBA Media has secured wide visibility for one of its flagship French assets, the Qatar Prix de l’Arc de Triomphe – known as the Arc. In total, 37 broadcasters will cover the event which is taking place on 6 October at the ParisLongchamp Racecourse.  Domestic coverage will be provided by the M6 and BFM Paris outlets, including on-site coverage, alongside …

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Tabcorp unites with racing leaders to create “complete service hub”

Former BoyleSports and Entain product lead joins RMG c-level team

A new collaboration between Tabcorp, Arena Racing Company (ARC), Racecourse Media Group (RMG) and 1/ST CONTENT has been formed. Four of the leading brands in the horse and greyhound racing world, the partners are looking to create a network of rights holders that will distribute content across multiple international markets.  Brendan Parnell, Managing Director of Media and International at ARC, …

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Opportunity in UK greyhound racing as ARC takes PGR rights to tender

SBC News Opportunity in UK greyhound racing as ARC takes PGR rights to tender

Arena Racing Company (ARC) has announced that it is taking the Premier Greyhound Racing (PGR) data rights to tender. Opening up an opportunity in the UK greyhound racing sector, the process is set to begin this month, with the outcome being the ARC choosing a partner to provide betting operators and media groups with greyhound content from PGR-operated tracks. PGR …

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ARC and RMG form shared channel for British and Irish racing

SBC News ARC and RMG form shared channel for British and Irish racing

Arena Racing Company (ARC) has partnered with Racecourse Media Group (RMG) in creating shared channels to distribute UK racing internationally from January 2024. The five-year deal will see content from British and Irish racecourses promoted and commercialised in a range of international tote (pari-mutuel) markets as a single service.  This new tote service will come under the banner of Great …

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Fred Done: “A privilege” as Betfred sponsors the St Leger Festival

SBC News Fred Done: “A privilege” as Betfred sponsors the St Leger Festival

Betfred has linked with Doncaster Racecourse and Arena Racing Company (ARC) to form a multi-year collaboration for the St Leger Festival. The event includes the ‘world’s oldest classic’ the Betfred St Leger Stakes, and takes place from 14-17 September. As title sponsor, the bookmaker will support  a number of the key races across the meeting such as the Betfred May …

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ARC ‘secures the future’ of Arabian Group races

SBC News ARC ‘secures the future’ of Arabian Group races

The Arabian Racing Organisation (ARO) – the sole Arabian Racing Authority in Britain –  has been purchased by Arena Racing Company (ARC). Operating with the support and permission of the British Horseracing Authority (BHA), the ARO manages all elements of the integrity, fixture list and promotion of the sport. ARC are long term supporters of ARO, having hosted events at …

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