In line with an international initiative aimed at revamping horse racing, the Arena Racing Company (ARC) has rebranded its betting and content product. Now Racing1 Markets, ATR Markets, has been given its new name after the international racing hub initiative the ARC has developed in cooperation with content, media and technology company 1/ST, and other stakeholders. The platform will continue …
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Arc weekend ‘richly rewarded’ with a huge global distribution
HBA Media has secured wide visibility for one of its flagship French assets, the Qatar Prix de l’Arc de Triomphe – known as the Arc. In total, 37 broadcasters will cover the event which is taking place on 6 October at the ParisLongchamp Racecourse. Domestic coverage will be provided by the M6 and BFM Paris outlets, including on-site coverage, alongside …
Read More »Tote provides access to French pools for Arc weekend
Tote and PMU are giving British and Irish racing fans exclusive access to the French pools for the Prix de l’Arc de Triomphe meeting this weekend. Since September 2023, the Tote has been the only way British and Irish racing fans can access the significant pools offered by the PMU. This covers racing throughout the year, including all races from …
Read More »Star Pelaw moves from ARC to SIS for future meets
Star Sports has announced that its acquisition of Star Pelaw, formerly Pelaw Grange Greyhound Stadium, will work in tandem with SIS for future media meetings. Following last week’s news that the County Durham stadium will become Star Pelaw, it has been confirmed that the track will switch from Arena Racing Company (ARC) to SIS for future media meetings. This is …
Read More »Flutter “reluctantly” offered bets on Bath fixture after ARC row
Flutter Entertainment has backed down in its row with Arena Racing Company (ARC) over media rights payments by offering bets on Wednesday’s six-race card at Bath. After Flutter brands Paddy Power and Sky Bet revealed they would not offer prices on the meet for the first time, a huge row broke out. However, the firms both showcase their attempts to …
Read More »Tabcorp unites with racing leaders to create “complete service hub”
A new collaboration between Tabcorp, Arena Racing Company (ARC), Racecourse Media Group (RMG) and 1/ST CONTENT has been formed. Four of the leading brands in the horse and greyhound racing world, the partners are looking to create a network of rights holders that will distribute content across multiple international markets. Brendan Parnell, Managing Director of Media and International at ARC, …
Read More »Opportunity in UK greyhound racing as ARC takes PGR rights to tender
Arena Racing Company (ARC) has announced that it is taking the Premier Greyhound Racing (PGR) data rights to tender. Opening up an opportunity in the UK greyhound racing sector, the process is set to begin this month, with the outcome being the ARC choosing a partner to provide betting operators and media groups with greyhound content from PGR-operated tracks. PGR …
Read More »ARC and RMG form shared channel for British and Irish racing
Arena Racing Company (ARC) has partnered with Racecourse Media Group (RMG) in creating shared channels to distribute UK racing internationally from January 2024. The five-year deal will see content from British and Irish racecourses promoted and commercialised in a range of international tote (pari-mutuel) markets as a single service. This new tote service will come under the banner of Great …
Read More »Fred Done: “A privilege” as Betfred sponsors the St Leger Festival
Betfred has linked with Doncaster Racecourse and Arena Racing Company (ARC) to form a multi-year collaboration for the St Leger Festival. The event includes the ‘world’s oldest classic’ the Betfred St Leger Stakes, and takes place from 14-17 September. As title sponsor, the bookmaker will support a number of the key races across the meeting such as the Betfred May …
Read More »ARC ‘secures the future’ of Arabian Group races
The Arabian Racing Organisation (ARO) – the sole Arabian Racing Authority in Britain – has been purchased by Arena Racing Company (ARC). Operating with the support and permission of the British Horseracing Authority (BHA), the ARO manages all elements of the integrity, fixture list and promotion of the sport. ARC are long term supporters of ARO, having hosted events at …
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