SBC News Voice of the Sports Betting Industry
The Arabian Racing Organisation (ARO) – the sole Arabian Racing Authority in Britain – has been purchased by Arena Racing Company (ARC).
Operating with the support and permission of the British Horseracing Authority (BHA), the ARO manages all elements of the integrity, fixture list and promotion of the sport.
ARC are long term supporters of ARO, having hosted events at a number of its racecourses across the summer Arabian Racing season.
Mark Spincer, Managing Director of ARC’s Racing Division, said: “As long term partners of ARO, we are delighted to take this step to help secure the future of the sport in Britain.
“Arabian races have sat alongside a number of our summer fixtures, and we look forward to working with Genny, Willie and Debbie to continue this and look for opportunities to grow the sport over the coming years.”
Furthermore, Genny Haynes, Willie McFarland and Debbie Burt of the ARO will continue to deliver the recently published 2023 fixture list, which will cover a programme of Arabian races across British racecourses.
“We are delighted to confirm this deal with ARC, who have been fantastic supporters of ARO for a number of years, with the majority of our races run on ARC racecourses,” ARO Chief Executive Officer, Genny Haynes, added.
“ARO is now in a position to develop new commercial revenue streams, with the aim of developing the sport’s profile within the UK.
“The future of our Arabian Group races is now secure, and our aim will be that these races host some of the World’s best Arabians, as well as provide a springboard for our domestic horses to progress. Equally, we look forward to working on the continued development of grassroots Arabian racing, which is an integral part of our domestic programme.”
Last month, ARC announced the launch of a new media service, ARC Media International (AMI), developed with omnichannel distribution provider Vermantia.
Targeting enhanced exposure for tote betting and an updated service for retail bookmakers, the new horse racing tote betting channel is backed by Vermantia’s CAP (Complex Automated Production) technology.
