Matt Parr, Head of Horse Racing at Amelco, reminisces on what acted as the catalysts for a best year yet, elaborates on how the betting landscape could advance through 2025 and reveals which regions have been pinpointed as key to success during the coming 12 months. SBC: Can you begin by telling us about some of the highlights for Amelco …
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Charting South Africa’s exponential growth: the insider view
In a special SBC Series, we speak to some of South Africa’s biggest market players to deliver the most comprehensive series of market reports ever put together on the country. We’ll be reviewing the best-performing verticals, the rise of casino and crash games, regulatory hurdles, and most importantly – the factors driving the market’s exponential growth since COVID. To kick …
Read More »Amber Walton: behind the scenes of creating Amelco’s next gen platform
Immediacy. A craving that has grown to become ingrained across society, and one forms a crucial component of global development practices to ensure that users continue to receive the highest quality within the quickest timeframe possible. However, this forms just one strand of the wider complexities that must be considered as Amelco aims to implement a consistent pipeline of updates …
Read More »Amelco to ‘rapidly’ build new engagement tools with Flows
Amelco has revealed it will be utilising Flows’ automation platform in order to enhance its tech stack. Operators on the Amelco platform will gain access to Flows’ advanced no-code technology, empowering them to build and deliver new applications and products to market ‘at speed’. By integrating Flows technology, Amelco can streamline developmental resources and costs, all while boosting efficiency and …
Read More »Amelco’s Matt Parr charts the evolution of UK horse racing
Amelco‘s Head of Horse Racing, Matt Parr, takes a look at UK racing and how much the sport has evolved with the introduction of new technologies, as well as what can be done by the gambling industry to deepen engagement with a new wave of bettors. SBC News: To get things started, can you tell us a bit more about …
Read More »Amelco leads upgrade of Tote sportsbook capacity
Amelco has announced a major commercial partnership, becoming the principal fixed-odds sportsbook supplier of the UK Tote. The partnership, announced by the newly reorganised Tote, seeks to amplify its sportsbook product and offering for wider audiences beyond its heritage racing markets. The Malta-based technology group will embed its sportsbook solution onto the UK Tote’s in-house built player account management (PAM) …
Read More »Amelco to deliver ‘more advanced sports betting’ with Sporting Risk
Sporting Risk has announced a partnership with sports betting and platform provider Amelco. This deal is now in place to deliver an ‘even more advanced’ sports betting package to Amelco’s partners, with a tailored suite of services looking to expand the company’s presence in key markets including Europe, UK, South Africa and North America. Brandon Walker, Head of Business Development …
Read More »Optimove expands in ‘flourishing’ South African market with Amelco
Optimove is poised for South African growth through a new partnership with trading solutions provider Amelco. As the Customer Relationship Management (CRM) Marketing platform expands its reach into the developing igaming market in the continent, operators in the region will gain capabilities including advanced generative AI, digital experience personalisation and native marketing channels. Its integrated Customer Data Platform, AI orchestration …
Read More »Amelco backs LulaBet’s local prowess to transform South African betting
Amelco seeks to replicate back-to-back successful launches with Entain and Flutter in developing markets, by powering new South African online gambling challenger brand LulaBet. Iain Gutteridge, Managing Director at LulaBet and Amelco’s Brandon Walker detail the imminent shake-up of South Africa’s online gambling marketplace by offering consumers a dynamic end-to-end platform combined LulaBet’s acute local intelligence. ___________________ SBC: Congratulations on …
Read More »Amelco solidifies US presence with Continent 8 deal
Amelco has continued to expand its US presence after securing a new partnership with data centre provider Continent 8 Technologies. The new agreement will enable Amelco to securely manage its US operation through scalable hosted infrastructure and cyber-security protected connectivity. Commenting on the deal, Brandon Walker, Head of Business Development at Amelco, said: “We are very pleased to partner with …
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