Tag Archives: amelco

Amelco continues international expansion with Colorado licence

Sports betting software and trading services provider Amelco has continued to expand its presence across the US after gaining regulatory approval to begin operating in Colorado. Having already gone live in Colorado with the Stars Group, Amelco will launch its second sports betting platform, BetWildwood, later in July through a joint venture with ISI Race & Sports to deliver Wildwood …

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Alternative betting markets: short-term filler or long-term fixture?

alternative

Non traditional sports betting content ranging from table tennis to Nicaraguan or Belarusian soccer and Taiwanese baseball have been unexpectedly thrust into the spotlight for sports betting operators hoping to salvage some of the revenues lost to COVID-19. Yet, are these ‘niche’ sports just short-term filler for sports betting operators, or should we expect to see them as part of …

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Brandon Walker: How Amelco is using technology to tap into new markets

Sports betting systems provider Amelco  boosted its Asian market presence earlier this month after securing a football trading partnership with the legacy operator Hong Kong Jockey Club (HKJC). Brandon Walker, Head of USA at Amelco, spoke to SBC about how the partnership has put them ‘on the map’, what opportunities  could arise as the Asian market matures, whilst also highlighting the …

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HKJC boosts football offering with Amelco deal

The Hong Kong Jockey Club (HKJC) has strengthened its football trading capabilities after confirming a new partnership with sports betting software and trading services provider, Amelco. Amelco has been supporting the HKJC as part of a new multi-year product and technology enhancement project. The software supplier has agreed to assist the HKJC with the Amelco Trading System (ATS), which forms …

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Tom Mitchell: RISQ – Helping sportsbook platforms to deliver guaranteed margin solutions to clients

In partnership with sportsbook platform supplier Amelco, RISQ specialist in betting insurance, risk management and liquidity solutions, has announced the launch of its ‘fixed % trading models’. Allowing betting incumbents the option to operate markets on a fixed % of sports betting turnover over standard GGR models, SBC speaks to RISQ Chief Commercial Officer (CCO) Tom Mitchell on the benefits …

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Amelco inks new agreement with RISQ to deliver new trading functions

Sports betting software and trading services provider Amelco has penned a new agreement with RISQ which will see the duo work together to deliver new trading functions to its sportsbook platforms. The feature will give Amelco clients the option to choose ‘a fixed percentage of sports betting turnover rather than the traditional gross gaming revenue-led deals’. Commenting on the deal, …

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Round table – Amelco: The future of sportsbook personalisation

Amelco

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fourth round table participant was Amelco, represented by Trading Director Sam Foulkes. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …

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Amelco launches FinXpress Bitcoin product

Sports betting software and trading services provider, Amelco, will now allow its customers to wager bets on the fluctuations of cryptocurrency through the launch of its new Bitcoin betting product, FinXpress. The new product has been developed in order to complement Amelco’s already existing betting features, set to be operable as an extension to the singular platform used by sportsbooks. Users …

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Amelco targets ‘unparalleled pricing accuracy’ launching Quantum Outrights

Sports betting platform and trading services provider, Amelco has stated that it has released football betting’s ‘most advanced outright pricing model’ launching its ‘Quantum Outrights’ feed. Quantum Outrights has been developed utilising Amelco’s proprietary machine learning tools, with Amelco detailing that its new product can price the outcome of all 380 games across the Premier League season with an unparalleled …

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Amelco secures BetStars platform renewal

Sports betting software and market trading services provider Amelco, has this morning confirmed that it has renewed its lead sportsbook supplier contract with The Stars Group Inc subsidiary BetStars. Updating the market, London-based Amelco will continue to act as lead platform technology provider for BetStars, a partnership that it has serviced since the brand’s launch in 2015. Issuing a short …

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