Tag Archives: 32red

Pride of place for 32Red through new Derby County deal

Fans of the Rams will get a first look at Derby County FC’s 2018/19 home shirt today (31 May), complete with club’s new principal shirt sponsor 32Red. The Championship club, a beaten semi-finalist in the recent end of season Playoffs, has confirmed that the 32Red logo will take pride of place on the front of all of its first-team kits for …

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UK Government guarantees ‘post-Brexit access’ for Gibraltar industry stakeholers

The UK government has provided some guidance for Gibraltar-based business stakeholders, with regards to Brexit impacts on the overseas territory. As the UK government negotiates its withdrawal from the European Union, the Gibraltar financial services community (including the gambling sector), will be guaranteed access to UK markets until 2020. Furthermore, UK policymakers will work with the Government of Gibraltar to develop …

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Proven Player… Kindred Group delivers exceptional growth for 2017 trading

Stockholm-listed European online gambling operator Kindred Group Plc, closes a successful and transformative 2017, as the company records a further ‘all-time high’ performance for its Q4 2017 trading. Publishing its ‘unaudited’ Q4 and full-year 2017 trading update (period ending 31 December), Kindred governance details a strong end of year trading which saw the company generate Q4 gross winnings of £238 …

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Kindred Says Relax with new casino integration

Copyright: anyaberkut / 123RF Stock Photo

Multi-brand operator Kindred Group has gone live with Relax Gaming’s table games, with further casino content to be integrated in the coming months. The supplier’s premium, cost-effective roulette and blackjack titles have been made available to the group’s brands, including Unibet, MariaCasino, and 32Red. Relax’s roulette sits on a proprietary RNG engine, and showcases accurate ball movement, while blackjack players …

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32Red -Director of Brand & Acquisition Gerry Murray – Maximising the reach of brand ambassadors

Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …

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32Red acquires ‘The Jackal’ as brand ambassador

32Red has announced a multi-fight deal with Carl Frampton, for Northern Ireland’s first two-weight world champion to become a brand ambassador for its online casino brand. As part of the partnership, which kicks off with this Saturday’s ‘Frampton Reborn’ card from The SSE Arena in Belfast, Frampton will provide regular content for the 32Red blog and social channels. Frampton is …

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Up the Tempo… Enlarged Kindred Group delivers ‘All Time High’ trading quarter for Q3 2017

Presenting its Q3 trading update (period ending 30 September), an enlarged Kindred Group Plc continues to deliver for its investors, declaring an ‘all-time high’ quarter for revenue and profits. Trading against a tough Q3 2106 comparative period (featuring Euro 2016),  Stockholm-listed Kindred Group would generate group revenues of £194 million up 36% on Q3 2016’s £142 million. Year-to-date Kindred has surpassed …

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Kindred Group selects Initiative Marketing as new UK media planning & buying lead

Stockholm-listed, European gambling operator Kindred Group Plc has awarded its UK media planning and buying account to London marketing agency Initiative UK. The new agency will now lead the media strategy and execution for Kindred’s multi-million £ UK advertising account, across group brand portfolio of; Unibet, Stan James, Bingo.com and Maria Casino. Part of IPG Media Brands, Initiative UK takes over …

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Marketing & acquisition savvy Kindred Group gains H1 2017 performance rewards

Presenting its H1 2017 interim results (period ending 30 June), Stockholm-listed European online gambling operator Kindred Group Plc has reported ‘strong organic growth’ delivered through its marketing and acquisition investments. Kindred governance was pleased to announce a further consecutive interim period of corporate growth against a tough set of 2016 comparable metrics. The operator would report H1 2017 group revenues …

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Rangers extends 32Red shirt sponsorship

Scottish football club Glasgow Rangers FC has confirmed that it has extended its shirt sponsorship deal with UK online casino and betting operator 32Red. 32Red has acted as Rangers lead shirt sponsor since season 2014/15. The online gambling company will extend the sponsorship for a further two seasons, as Rangers FC challenges for Scottish Premier League glory. Rangers management detailed …

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