32Red nets Leeds United centenary sponsorship

Championship football club Leeds United has confirmed that it has secured a two-year extension with Kindred Group Plc promoting the firms 32Red brand.

Online bookmaker 32Red will serve as Leeds United official shirt sponsor for the Yorkshire club’s upcoming centenary season.

The agreement sees 32Red continue its existing relationship Leeds United, first established in 2016.

Leeds United Executive Director Paul Bell said: “We are pleased to continue our journey with 32Red and this latest extension represents one of the largest commercial agreements in our history, which is testament to the outstanding value that we continue to deliver for our sponsors.

“We have exciting plans for the rest of our centenary season and we are thrilled that 32Red will be involved in what we hope will be a historic kit.”

In addition, Kindred Group flagship brand Unibet will also be used as our official match kit sponsor for Leeds United’s upcoming pre-season tour of Australia where the bookmaker holds an established market presence.

Neil Banbury, UK General Manager at Kindred Group, said: “We are delighted to extend our partnership with Leeds United and extremely proud to see the 32Red brand adorn the teams colours into the club’s centenary season.

“At Kindred Group we are committed to reinventing the sports sponsorship model, so it benefits the entire community and we look forward to working with Leeds through both our 32Red and Unibet brands to support the Leeds community and continue to build on our successful history together.”