Tag Archives: 32red

Lovelace and Fast Track launch Greco risk engine platform

Lovelace Consultancy and Fast Track have announced the launch of the Greco platform, with the goal of introducing a Gameplay Risk Engine for the igaming industry. Via the new product, the partners aim to enable operators to efficiently identify each player’s risk level using centralised gameplay data, whilst the platform will also leverage ‘knowledge and insights’ collected by Lovelace in …

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32Red & Unibet to serve as National League’s community partner

Kindred Group’s 32Red and Unibet sportsbook brands will serve as principal betting partners of the Vanarama National League – England’s highest tier of non-league football. A two-year partnership was agreed, with 32Red and Unibet to be promoted across the National League’s stadiums, digital and social media channels. Updating stakeholders, the National League underscored the brands proven credentials in participating in …

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Kindred continues sustainability focus on ‘path to zero’

Kindred Group Plc continues to progress on its group-wide business sustainability objectives, despite recording a slight increase in revenues generated from harmful gaming.     Publishing its latest ‘safer gambling update’, the group saw its share of gross win revenues from high-risk players increase from 3.9% to 4.3% during the Q2 trading period.    Irrespective of the 0.4% increase, Kindred underscored that its …

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Big Step makes Scottish football debut with Edinburgh City partnership

Edinburgh City FC has become the latest football club, and the first in Scotland, to partner with Gambling with Lives’ Big Step initiative. A grassroots project, the Big Step’s primary aim is to ‘kick gambling ads out of football’, and has the backing of several MPs including the Labour Party’s Carolyn Harris, Chair of the All Party Parliamentary Group on …

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Kindred Group’s 32Red goes live with Fast Track platform

32Red - Derby County's Wayne Rooney during the Carabao Cup match at Pride Park, Derby.

Kindred Group’s 32Red, one of the most recognisable online casino brands in the UK, is now live with a bespoke version of the Fast Track CRM platform.  The primary goal of the partnership was for 32Red to achieve greater flexibility for its player engagement campaigns, and with less manual labour. Needing an enhanced segmentation model beyond the standard integration, through …

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Lottoland recruits Jon Hale as new CFO

Lottoland has appointed Jon Hale as its new Chief Financial Officer with immediate effect, reporting to CEO Nigel Birrell. Hale was the CFO for over 11 years at 32Red plc where he played a key role in several corporate transactions, culminating in the £176 millon sale to the Kindred Group Plc in June 2017. Before his time at 32Red, he qualified as a chartered …

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32Red strikes landmark Rangers sponsorship extension

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt sponsor of Scottish Premiership team Rangers, securing the largest sponsorship agreement in the club’s history. As part of the contract, 32Red will appear on the front of both Rangers’ home and away shirts, whilst sister brand Unibet will also feature on players’ jerseys during domestic …

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Caesars initiates bidding contest for William Hill’s UK and European assets

Caesars Entertainment has announced that it will begin the bidding contest for the European and UK home assets of WIlliam Hill, formally completing its takeover of the heritage bookmaker last month.  Reported in The Telegraph, the sale will include all of William Hill’s high street shops – which number around 1,400 in the UK and Ireland – as well as …

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Kindred adds ‘sustainability council’ to its boardroom duties

Kindred Group Plc has published its ‘2020 Sustainability Report’ outlining its progress on core objectives related to social responsibility, safer gambling, customer care, employee well-being and corporate governance.  2020 saw Kindred become the first publicly listed online gambling firm to disclose ‘transparent KPIs’ tracking the percentage of gross-win revenues derived from harmful gambling.  Transparent KPIs have been added to the …

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Kindred lauds its ‘strict discipline’ delivering record growth

Kindred Group Plc has continued its run of delivering consecutive ‘all-time high’ quarter performances, with the group praising its scalable business model and operating discipline. Publishing its full-year 2020 results, the Stockholm-listed online gambling group achieved a record performance in customer activity, breaking the 1.75 million active player mark across its brand portfolio. High customer activity saw Kindred record all-time-high …

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