Tag Archives: 32red

GambleAware lauds ‘Big Four’ donations but decries ‘inconsistent approach’

GambleAware has published its list of corporate donors for the 12 months ending 31 March 2022, revealing that the ‘Big Four’ group of UK operators generated 89% of all contributions. The responsible and safer gambling organisation updated that Entain, Flutter Entertainment and William Hill all made donations in the millions, with total industry contributions to GambleAware reaching £34.7 million. The continued …

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Britt Boeskov ends 17-year tenure as Kindred leadership executive 

Britt Boeskov has announced that she has ended her 17-year tenure as an executive of Kindred Group Plc.  This weekend, Boeskov posted an update on Linkedin confirming that she had resigned from her duties as Kindred’s Chief Experience Officer, a position she had held since 2019. A key member of Kindred’s executive leadership team, Boeskov joined the company back in …

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Lovelace and Fast Track launch Greco risk engine platform

Lovelace Consultancy and Fast Track have announced the launch of the Greco platform, with the goal of introducing a Gameplay Risk Engine for the igaming industry. Via the new product, the partners aim to enable operators to efficiently identify each player’s risk level using centralised gameplay data, whilst the platform will also leverage ‘knowledge and insights’ collected by Lovelace in …

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32Red & Unibet to serve as National League’s community partner

Kindred Group’s 32Red and Unibet sportsbook brands will serve as principal betting partners of the Vanarama National League – England’s highest tier of non-league football. A two-year partnership was agreed, with 32Red and Unibet to be promoted across the National League’s stadiums, digital and social media channels. Updating stakeholders, the National League underscored the brands proven credentials in participating in …

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Kindred continues sustainability focus on ‘path to zero’

Kindred Group Plc continues to progress on its group-wide business sustainability objectives, despite recording a slight increase in revenues generated from harmful gaming.     Publishing its latest ‘safer gambling update’, the group saw its share of gross win revenues from high-risk players increase from 3.9% to 4.3% during the Q2 trading period.    Irrespective of the 0.4% increase, Kindred underscored that its …

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Big Step makes Scottish football debut with Edinburgh City partnership

Edinburgh City FC has become the latest football club, and the first in Scotland, to partner with Gambling with Lives’ Big Step initiative. A grassroots project, the Big Step’s primary aim is to ‘kick gambling ads out of football’, and has the backing of several MPs including the Labour Party’s Carolyn Harris, Chair of the All Party Parliamentary Group on …

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Kindred Group’s 32Red goes live with Fast Track platform

32Red - Derby County's Wayne Rooney during the Carabao Cup match at Pride Park, Derby.

Kindred Group’s 32Red, one of the most recognisable online casino brands in the UK, is now live with a bespoke version of the Fast Track CRM platform.  The primary goal of the partnership was for 32Red to achieve greater flexibility for its player engagement campaigns, and with less manual labour. Needing an enhanced segmentation model beyond the standard integration, through …

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Lottoland recruits Jon Hale as new CFO

Lottoland has appointed Jon Hale as its new Chief Financial Officer with immediate effect, reporting to CEO Nigel Birrell. Hale was the CFO for over 11 years at 32Red plc where he played a key role in several corporate transactions, culminating in the £176 millon sale to the Kindred Group Plc in June 2017. Before his time at 32Red, he qualified as a chartered …

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32Red strikes landmark Rangers sponsorship extension

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt sponsor of Scottish Premiership team Rangers, securing the largest sponsorship agreement in the club’s history. As part of the contract, 32Red will appear on the front of both Rangers’ home and away shirts, whilst sister brand Unibet will also feature on players’ jerseys during domestic …

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Caesars initiates bidding contest for William Hill’s UK and European assets

Caesars Entertainment has announced that it will begin the bidding contest for the European and UK home assets of WIlliam Hill, formally completing its takeover of the heritage bookmaker last month.  Reported in The Telegraph, the sale will include all of William Hill’s high street shops – which number around 1,400 in the UK and Ireland – as well as …

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