Tag Archives: 32red

32Red strikes landmark Rangers sponsorship extension

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt sponsor of Scottish Premiership team Rangers, securing the largest sponsorship agreement in the club’s history. As part of the contract, 32Red will appear on the front of both Rangers’ home and away shirts, whilst sister brand Unibet will also feature on players’ jerseys during domestic …

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Caesars initiates bidding contest for William Hill’s UK and European assets

Caesars Entertainment has announced that it will begin the bidding contest for the European and UK home assets of WIlliam Hill, formally completing its takeover of the heritage bookmaker last month.  Reported in The Telegraph, the sale will include all of William Hill’s high street shops – which number around 1,400 in the UK and Ireland – as well as …

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Kindred adds ‘sustainability council’ to its boardroom duties

Kindred Group Plc has published its ‘2020 Sustainability Report’ outlining its progress on core objectives related to social responsibility, safer gambling, customer care, employee well-being and corporate governance.  2020 saw Kindred become the first publicly listed online gambling firm to disclose ‘transparent KPIs’ tracking the percentage of gross-win revenues derived from harmful gambling.  Transparent KPIs have been added to the …

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Kindred lauds its ‘strict discipline’ delivering record growth

Kindred Group Plc has continued its run of delivering consecutive ‘all-time high’ quarter performances, with the group praising its scalable business model and operating discipline. Publishing its full-year 2020 results, the Stockholm-listed online gambling group achieved a record performance in customer activity, breaking the 1.75 million active player mark across its brand portfolio. High customer activity saw Kindred record all-time-high …

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SBC Leaders: Lessons learned from 2020 and the road to recovery

SBC Leaders

Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group. An exclusive interview with Barber kicks off the first 2021 edition of SBC Leaders, delving into all things marketing, sponsorship, regulation and responsible gambling. Yet as the magazine title would suggest, Barber is far from the only leader …

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Kindred closes 2020 trading with ‘strongest quarter ever’

Kindred Group Plc has has recorded its ‘strongest quarter ever’ after publishing a trading update on its Q4 2020 activities. Ahead of disclosing its full-year trading results on 10 February 2020, Kindred stated that it has recorded an ‘all-time high’ in group revenues, predicting figures of approximately £365 million – a 55% increase on the corresponding period in 2019.  The …

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Kindred Group aligns with Middlesbrough FC in community initiative

Image of Middlesbrough FC's Riverside Stadium

Kindred Group has donated its shirt sponsorship of Middlesbrough FC to the MFC Foundation as part of a new agreement with the Championship club to strengthen its links with community initiatives. The online gambling operator, which owns sports betting and casino brands 32Red and Unibet, is one of Boro’s principal partners. The two parties currently promote safer gambling practices through …

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32Red’s Neil Banbury: A ban on gambling sponsorships could be fatal for sporting club initiatives

A ban on betting sponsorships would have a ‘huge impact’ on sporting organisations and important initiatives established by football clubs, 32Red’s Neil Banbury has warned. In an interview with Insider Sport ahead of the 2005 Gambling Act review, Banbury expressed his fears about how damaging prohibiting gambling companies from partnering with sports bodies and clubs could be. The operator recently …

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Diverse Kindred eyes record closing to 2020 trading 

Kindred Group has declared that its ‘diverse long-term business model’ and ‘cost focus’ will help the company deliver on all 2020 objectives, navigating a year of unprecedented business challenges.  Publishing its Q3 trading statement (period ending 30 September), Kindred has recorded group revenues of £280 million, reflecting a 24% increase on Q3 2019’s corresponding £226 million. Driving performance, Kindred stated …

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Kindred withdraws 32Red from Italian market

Kindred Group Plc has moved to consolidate its Italian market presence under its flagship Unibet sportsbook brand. The decision sees the Stockholm-listed operator retire its 32Red (32Red.it) subsidiary from the Italian market. 32Red had maintained an Italian sportsbook presence since 2012, prior to the firm’s £175 takeover by Kindred Plc in 2017, a strategic acquisition primarily undertaken to significantly boost …

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