Tabcorp and 1/ST CONTENT have linked up with The Jockey Club of Turkiye (TJK) to deliver domestic Turkish Racing to Australian fans via Sky Racing. The deal will allow Tabcorp to distribute live Turkish racing via its suite of Sky Racing channels in Australia for tote (pari-mutuel) and fixed-odds betting. This aims to ‘open the gateway’ to broadcast more top-class …
Read More »
A new collaboration between Tabcorp, Arena Racing Company (ARC), Racecourse Media Group (RMG) and 1/ST CONTENT has been formed. Four of the leading brands in the horse and greyhound racing world, the partners are looking to create a network of rights holders that will distribute content across multiple international markets. Brendan Parnell, Managing Director of Media and International at ARC, …
Read More »
Racing company 1/ST CONTENT has made the decision to begin a new venture into Moroccan racing. Broadening its global footprint outside of the Americas, the company won the international distribution rights for this Saturday’s Morocco International Meeting (MIM) at the Hippodrome de Casablanca, courtesy of Société Royale d’Encouragement du Cheval (SOREC). The firm will now continue to widen its influence …
Read More »
A partnership has been agreed between 4Racing TV and 1/ST CONTENT, focused around delivery of the latter’s North American racing content to the South African platform. The agreement covers delivery of live pictures, data and multidimensional betting services from 70 North American tracks, and accounts for both commingling and fixed-odds betting. For its part, 4Racing TV will focus on ‘exploitation …
Read More »
BetMakers and 1/ST Content have signed a non-binding agreement targeting several international markets, with the UK and Ireland highlighted in particular. The partnership will focus on delivery of BetMakers’ North American horse racing content to established global betting markets, distributed via the Australia-based firm’s Global Racing Network. This will include fixtures from race tracks such as Kentucky Downs, Charles Town, …
Read More »
The UK Tote Group has widened the scope of its pool betting coverage in partnership with 1/ST Content, delivering North American horse racing to its customers. The first phase of the rollout has seen win, place, exacta and trifecta products made available to Tote bettors, beginning with the Pegasus World Cup over the weekend, with over $43m wagered across the …
Read More »
SBC News Voice of the Sports Betting Industry