QuinnBet to sponsor Cardiff City shirts in two-year deal

QuinnBet has announced a two-year partnership with Cardiff City FC.

The operator is now set to sponsor the back of the Championship team’s playing shirts this season.

Niall McPartland, Head of Commercial and Sponsorship at QuinnBet, commented: “Cardiff City FC is a club with a rich history and strong tradition of success, including 17 seasons in the top tier of English football, and is the only team from outside England to have won the FA Cup.

“It is therefore a huge privilege for us to commence this two-year partnership with the club. We intend to utilise the partnership to promote our brand in conjunction with Safer Gambling, which is integral to our business and which Cardiff City FC is fully supportive of.

“We would like to wish everyone at the club the very best for the season ahead.”

Regulated by the UKGC, and in Ireland by the Gambling Regulatory Authority of Ireland, QuinnBet has emphasised that a key focus of the new deal includes promoting safer gambling awareness in sports. 

The betting brand also added that it treats its responsible gambling duties ‘with significant importance’, and has previously been awarded the Independent Safer Gambling Standard from GamCare.

“I am very pleased to welcome QuinnBet into the Cardiff City family as our latest partner. Commitment to safer online gambling is one of their fundamental values, and I hope that this partnership is an extremely prosperous one for both parties,” added Huw Warren, Head of Commercial at Cardiff City FC.

With the ban of front-of-shirt sponsorships in the top division coming into play at the end of the 2025/26 season, teams and betting companies are looking into new ways of collaborating.

For example, Betway and Manchester City have recently announced a multi-year deal as the operator became the official global betting partner of the club.

This deal will focus on marketing activations and content creation, with Betway’s brand featuring across the club’s digital and in-stadia assets.

It is important to note, however, that the above mentioned ban will only affect Premier League clubs, and so as a Championship side, Cardiff will not have to meet this requirement as long as they remain in the second division.