SBC News Voice of the Sports Betting Industry
OlyBet has named Latvian national ice hockey player Elvis Merzļikins as a brand ambassador.
The partnership will allow the operator to provide Latvian ice hockey fans ‘unique opportunities’ to experience the sport.
Corey Plummer, CEO of OlyBet Group, commented: “We are delighted to partner with Elvis to thrill Latvian ice hockey fans.
“OlyBet has supported ice hockey in Latvia for many years and brought the NHL Stanley Cup to Latvia for the first time and supported the National Team on the way to bronze in last year’s IIHF World Championships.
“This partnership with Elvis will bring ice hockey fans closer to the top-level of world competitions and sports excitement that only OlyBet delivers.”
The operator described Merzļikins, who will represent the Latvian national team in the upcoming World Championships, as immensely popular in Latvia.
Internationally, he has played with the Latvian men’s team in five World Cups and five Junior World Cup competitions.
In 2018, he claimed the honour of being named the Latvian Player of the Year. He is one of six Latvian goalies who has played in the NHL. He ranks second in saves made, following Artūrs Irbe.
“I am thrilled to embark on this collaboration journey with OlyBet as their brand ambassador,” added Merzļikins. “This partnership presents an incredible opportunity for me to connect more with hockey enthusiasts in Latvia.
“I aim to enhance the experience by engaging with fans at OlyBet events and embracing the spirit of the OlyBet brand.
“Sports have a remarkable power to unify and foster a sense of belonging. I am confident that, together with OlyBet, we will create unforgettable and dynamic moments for every sports enthusiast in Latvia.”
