February 11, 2025
Writing for SBC News, LalaStars CEO Mares Shamzy outlines some of the affiliate programs biggest operational and strategic objectives in 2024, and outlines some key trends to look out for in the year ahead, noting that 2025 is “all about player experiences”. 2024: A Year of Domination, 2025: A Year of Revolution The past year wasn’t just successful — it …
Read More »December 18, 2024
Mares Shamzhy, CEO and Partner at LalaStars, provides insights into how the affiliate program leverages innovation to enhance player engagement, foster loyalty, and drive efficiency. Focusing on developments over the past few months, he highlights four key features that have delivered measurable benefits to players, operators, and affiliate partners. 1. Time-Sensitive Welcome Bonus: Solving the Hesitation Problem The Challenge: In …
Read More »October 11, 2024
As the igaming industry rapidly evolves, affiliates in 2024 face a landscape filled with challenges and opportunities. Staying competitive requires keeping pace with the latest trends and learning how to use them to their advantage. Here’s a clear look from Affiliate Director at LalaStars Alyona Bursak at what affiliates need to know to thrive in the coming year. AI Technologies: Automating and …
Read More »April 8, 2024
Betby has announced a partnership with LalaStars to integrate its sportsbook into the company’s Lala.Bet brand. The sportsbook features over 210,000 monthly events, more than 6,500 available markets across 125 sports. Chris Nicolopoulos, Chief Commercial Officer of Betby, commented: “We’re thrilled to collaborate with LalaStar and bring our cutting-edge sportsbook solution to their platform, enhancing the user experience and expanding …
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