bet365 extends GIG marketing compliance partnership

Betby introduces sportsbook to St8 with ‘no additional integrations’

Betby has partnered with games aggregator St8.io in a deal that will see the supplier’s sportsbook made available to the latter’s operator partners.

In using the same, single API as St8.io’s casino content, no additional integration is required, with the default API covering all resettles and rollbacks. 

Betby has promised that operators will be able to go live with the sportsbook in a matter of days.

Betby CCO, Chris Nikolopoulos, explained that St8.io shares its vision of ‘an igaming industry where operators can deliver great experiences to their players without the complications usually associated with long integrations’. 

He continued: “By bringing our state-of-the-art sportsbook to St8.io operators via an existing API, it has never been easier to offer world-class sports betting.”

Currently, St8.io is the only aggregator to offer this seamless option alongside Betby, bringing more than 210,000 monthly events across 125 sports and more than 3,000 betting markets.

“We’re all about making things fast and easy for our customers, which is why we’ve partnered with Betby in such a way that no additional integrations will be required,” added St8.io CEO, Vladimir Negine.

“Our focus is on offering the very best selection of content – now including a leading sportsbook platform – via a single API. With Betby, we’ve found the ideal match.”

Last week, Betby also announced that it is launching multiple betting brands and making its AI-based sportsbook tools available to all brands powered by its partnership with Bad Hombre Gaming.

The latter, which specialises in crypto payments, currently uses Betby’s sportsbook platform and the Betby.Games esports odds feed to power over 15 brands, with its portfolio further boosted with the launch of three further brands powered by the sportsbook solution.

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