SBC News Stake highlights Brazil as key territory in Juventude sponsorship
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Stake highlights Brazil as key territory in Juventude sponsorship

Stake has been announced as the new main partner of Brazilian football club Esporte Clube Juventude.

The betting brand’s logo will be visible on the front of the match and training shirts of Brasileiro Série B club (both men and women’s teams). The former Serie A side recently got relegated to the country’s second division.

Akhil Sarin, Chief Marketing Officer at Stake, emphasised: “We are delighted to be joining forces with Juventude as their main partner. 

“Brazil is a key territory for our brand and partnering with a Serie A football club is an important milestone in our strategic development. We’re excited for the season to kick off and will be right behind the team as they prepare for life back in the top tier.”

Juventude now joins other global sporting institutions which are also sponsored by Stake, such as Everton FC, Stake F1 Team – a deal that was announced last week – and the UFC.

In addition to the Alviverde shirt, Stake will also display its brand in advertising at the Alfredo Jaconi Stadium and at the Juventude CFAC (Athlete and Citizen Training Center), as well as interview backdrops, the official website, and graphics on social media.

“It is simply fantastic that we are able to witness the arrival of a sponsor as strong and globally recognised as Stake, a reference brand in the segment in which it operates and which certainly found, in Juventude, a great opportunity to arrive in Brazil with all the energy possible,” added Juventude President, Fábio Pizzamiglio.

“We are very motivated so that, together, we can reap great results over the next few months.”

Additionally, the operator’s branding can now be seen in all activities of Juventude’s professional squad, which is currently preparing to compete in the Campeonato Gaúcho – the state football league of Rio Grande do Sul.

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