FSB upgrades football Bet Builder across Europe’s top five leagues

FSB Technology has upgraded its proprietary Football Bet Builder product by adding Player Shots On Target markets into the wider offering.

The sports betting platform provider will integrate the new feature into its coverage across Europe’s top five leagues, major continental championships, a host of domestic cup competitions ranging from the FA Cup to the DFB Pokal, and all key international games.

Fred Palley, Head of Product at FSB, said: “This upgrade to our proprietary football Bet Builder product demonstrates our continued commitment to the enhancement of our high performance sportsbook.”

This product enhancement adds further range to FSB’s end to end, in-house Bet Builder offering that already includes other player prop opportunities centred around cards and goals.

Palley added: “The addition of these markets embellishes our entirely in-house Bet Builder offering and further establishes our position as one of the leading B2B sportsbook specialists.”

This news follows another successful year for FSB sportsbook with record platform revenue achieved across horse racing’s marque events at Cheltenham and Royal Ascot as well as  GLI certification for the vertical secured in South Africa.

In the past month, further company moves saw FSB appoint Craig Artley as its new Chief Financial Officer.

Joining from Sporting Group, Artley now oversees the igaming software provider’s financial strategy, leads its finance and compliance teams and directs commercial relationships with new and existing platform partners.