SBC News Digitain increases flexibility of core Bet Builder tool

Digitain increases flexibility of core Bet Builder tool

Sportsbook platform Digitain has introduced a new set of updates to its in-house Bet Builder solution to better optimise the player experience. 

The updates include customer management tools that offer more tailored and localised betting.

Currently, there are more than 150 pre-match and 250 live tournaments available to all of Digitain’s partner operators through Bet Builder, which also allows players to amalgamate multiple options for the same event.

Target audiences span across Europe, Africa and Latin America, with the offering also being accessible through mobile. Bet Builder is also integrated through an API that is also suitable for Digitain’s partners who have their own frontend.

Also of significance, Digitain stated that another ‘key advantage’ is Bet Builder’s ability to be paired with other proprietary sportsbook features, such as Acca Bonus, Cash Back Bonus, Bad Beat Bonus, Double Double, Sports Jackpot and 2 Goals Ahead.

Zohrab Karapetyan, Chief of Sportsbook Product at Digitain, added: “Based on our research of the market, Bet Builder, which was developed in-house through the use of our own trading algorithms, empowers users to tailor their betting experience according to their preferences, enhancing engagement and satisfaction both for pre-match and now live games betting. 

“Our user research also served as the reason for increasing the maximum selections from 10 to 16, as 3.7% of users prefer more customisation in their Bet Builder experience.

“Bet Builder provides users with the flexibility to combine various selections within a single bet, and thus, it offers unique opportunities for wagering that go beyond conventional markets.

“With the ability to create custom bets, players can explore new avenues of excitement and maximise their potential winnings for high-profile events, including sporting events, and this currently features Player to Score markets and Statistics markets (Corners, Yellow Cards, Offsides and Fouls).”

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