SBC News Voice of the Sports Betting Industry
Upgaming has announced the launch of Bet Builder for its sportsbook software & API.
The igaming solutions provider’s sportsbook has the highest number of live (112,000) and pre-match (96,000) events and over 5,200 custom markets made by more than 120 in-house bookmakers.
The new feature will allow for additional engagement points, more flexibility and freedom of choice for end users, as well as an increase in operators’ profit margin by around 30%.
The operator said in a release: “Sportsbook is about engagement and the number of options you give your customers. In other words, The more options you offer, the more loyal they become.
“That was the idea of creating Upgaming’s Bet Builder allowing end users to handcraft odds by combining multiple markets into a single bet.
“Users can connect up to 10 markets from a single event, with Bet Builder calculating the accumulated odds. This multi-selection format provides a more immersive experience for the user, increasing engagement and loyalty to the operator’s platform.”
More so, Bet Builder gives operators the ability to offer a ‘novel and captivating betting style’ that has the potential to draw in and keep customers.
The feature of allowing multiple selections aims to motivate users to include various markets in each bet, which leads to an increase in revenue. The company outlined that the product’s expected margins exceed 30%.
Bet Builder can be integrated with a turnkey or white label sportsbook solution (when just starting a business) or with sportsbook API (for those with an existing business but looking to upscale it).
The Sportsbook API was introduced in 2022, enabling existing operators to integrate highly scalable sportsbooks into their existing platform within a week.
