SBC News Voice of the Sports Betting Industry
Altenar has signed a partnership with Bulgaria operator Magic Bet to supply its products for online use.
The deal sees the sportsbook and igaming software supplier bolster its position within the Balkans region, following its launch in the market earlier this year, by integrating its technology onto Magic Bet’s platform.
Panagiotis Lantzas, Account Manager at Altenar, commented: “Bulgaria is a key region for us as we look to expand our offering across the Balkans and we are delighted to agree a deal with Magic Bet, one of the space’s leading operators.
“Magic Bet has some ambitious plans ahead and, with our cutting-edge technology, the operator will be able to enhance its success across Bulgaria and we look forward to a fantastic journey with them.”
Initially, the partnership will be online with Magic Bet, with the operator accessing Altenar’s wide-ranging portfolio, including Virtual Sports amongst its interactive bonus offering for its clients.
With ‘plans for further growth in the pipeline’ outside of Bulgaria in the coming years, the online deal is also set to see Magic Bet develop its odds offering and risk management.
“Altenar has a reputation for world-class technology and we are excited to be going into 2024 with this deal signed,” added Plamen Dzhedzhev, CEO at Magic Bet.
“This integration will see us become one of the top online operators within the territory and we are thrilled to be able to offer a wide range of verticals to our customers.”
Last year, Altenar further strengthened its B2B supplier presence in the Balkans by partnering with Bulgarian operator BetMarket to redevelop its sportsbook and igaming offering.
BetMarket already had an existing relationship with Altenar, which has serviced the Bulgarian operator’s prop markets and virtual sports offering.
