SBC News Voice of the Sports Betting Industry
Altenar has strengthened its B2B supplier presence in the Balkans by partnering with Bulgarian operator BetMarket to redevelop its sportsbook and igaming offering.
BetMarket already has an existing relationship with Altenar, which has serviced the Bulgarian operator’s prop markets and virtual sports offering.
BetMarket, which started as a bingo and slot games operator in 1997, has steadily grown its sports offering and now provides a wide range of games and products to its customers.
“Partnering with an established sportsbook and casino provider like Altenar is a massive step forward for us,” said Hristo Markov, Product Manager at BetMarket
“This will propel us to new heights and we are sure our players will be thrilled to access Altenar’s world-leading products.”
The new partnership sees the licensed operation expand across a total of 13 major global markets, including certifications from the UKGC and MGA.
The significance of the BetMarket partnership was underscored as Altenar seeks to further expand in the Balkans, “a well-known region with greater ambitions to achieve rapid growth there.”
Aggelos Stravelas, Account Manager at Altenar, said: “We are delighted to have expanded our presence in Bulgaria, as it is an exciting and vast market for us.”
“The Balkan region is full of fantastic operators, and launching with BetMarket allows us to understand this market better than we already do. It is without question one of Bulgaria’s leading operators, and we have the potential to grow alongside it by integrating many of our award-winning products onto its platform over time.”
