Italy

Sisal files for Milan Borsa IPO seven years after first attempt

Sisal SPA, the operating company of Italy’s SuperEnalotto lottery and Matchpoint betting shops, has filed for an Initial Public Offering (IPO) to list its business on the Milan Borsa Exchange.  Reuters reports that the CVC Capital owned gambling group has agreed to sell its shares to an unnamed private equity firm.   Although most of the firm’s revenues come from its …

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Benvenuto Freni… New Treasury appointment backs Italian gambling reforms   

A positive political outcome has dawned on Italian gambling as Federico Freni has been appointed the successor of Claudio Durigon as Undersecretary of Italy’s Economic Treasury.  Durigon, who had lobbied for gambling amendments to be reviewed as a measure of Italy’s next Budget Law, was forced to resign last month following controversial statements made in support of the fascist regime …

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Sisal sets 2030 target to be 0% on equality, CO2 and problem gambling

Sisal SPA has published its 12th Sustainability Report outlining its short, medium and long-term commitments to achieving its 2030 CSR objectives. The operator of Italy’s SuperEnalotto lottery aims to be global gaming’s first ‘zero problematic players, zero gender pay gap and zero CO2 emissions’ company by 2030. Spearheading its 2030 vision, Sisal has established four working pillars focused on its …

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Olybet boosts international development in Fiorentina partnership

Olybet has signed an agreement with ACF Fiorentina to become the Seria A team’s official regional betting partner, whilst strengthening company exposure at the Artemio Franchi Stadium. The collaboration sees OlyBet and OlyBet.TV branding become visible on the sideline LEDs throughout Europe and in the home games’ digital overlay technology that was adopted by the club at the start of …

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Entain trials new digitised shop concepts for retail makeover 

Entain Plc has moved to upgrade and digitise the estates of its retail business operating within the UK and Italy. The FTSE100 business embarks on its biggest retail project ever, aiming to transform the betting estates of its Ladbrokes, Coral and Eurobet brands “into contemporary, digital, spaces to enhance the omni-channel experience for customers.”  The firm’s retail makeover has been …

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Italian MPs urged to support gambling reforms as a Budget Law commitment

Italian gambling is waiting to see whether amendments to restructure the gambling sector will be incorporated as a policy measure of Italy’s next Budget Law. A draft proposal to ‘reorganise Italian gambling’ is reported to have been finalised by Claudio Durigon, the former undersecretary of the Economic Treasury. Yet, maintaining the bad luck tribulations of Italian gambling, Durigon was forced …

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Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …

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BetFlag assists Nolimit City with Italian igaming debut

BetFlag has struck a partnership with Malta-based online casino platform and game developer, Nolimit City, enabling the latter to make its debut in the Italian igaming market. The Italy-focused sports betting and gaming operator will integrate the producer’s titles – developed at its studios in Stockholm and Gurugram, India – into its plating network, as part of a planned ‘timed …

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LiveScore makes TV commercial debut featuring Ronaldo

LiveScore has launched its first television commercial (TVC), ‘More Than A Score’, featuring Juventus and Portugal national team striker Cristiano Ronaldo. Broadcasting the advert throughout the 2021/22 season, LiveScore intends to reach over 75% of UK football fans and more than 95% of ‘serious’ supporters, with the commercial featuring in premium spots including centre breaks with additional support from OOH …

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HappyBet boosts European profile with AC Milan link

Italian sports betting operator HappyBet has partnered with AC Milan, becoming the official betting partner of the Serie A club in Germany and Austria. The betting subsidiary of the Snaitech group, one of the leading incumbents in the Italian betting and gaming sector, HappyBet has detailed its commitment to place innovation ‘at the heart of the collaboration’. Under the terms …

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