Italy

Italian football authorities call for suspension of betting sponsorship ban

The Italian Football Federation (FIGC) has argued that the country’s betting sponsorship and advertising ban should be temporarily lifted in order to allow the sports sector to recoup lost earnings. First implemented on 1 January 2019, the Italian advertising ban has seen the full range of commercial marketing including product placements, distribution of branded items and influencer marketing are banned …

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Cooperation required as sports authorities tackle the globalisation of sports corruption

With the effects of the coronavirus crisis still being felt throughout the world of sports, authorities and governing bodies are facing more pressure than ever in the fight against match-fixing and sports corruption.  Delving into the ongoing challenges that authorities face when combating the manipulation of competitions, a panel titled ‘Match-Fixing Phenomenon at the time of COVID’ at SBC Digital …

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SBC Digital Italia: Retail gambling faces its ‘adapt-or-die’ moment

Having observed Europe’s strictest national lockdown orders, Italy’s retail incumbents have reawakened to a myriad of new challenges, disrupting all components of their traditional business models. Day-One of the SBC Digital Italia Summit saw market experts shed light on the ‘adapt-or-die’ scenario of Italian gambling finally accepting its digital convergence as incumbents recognise that there will be no return to …

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Sisal GoBeyond competition aims to accelerate Italy’s brightest start-ups

Sisal SPA, the operating firm of Italy’s SuperEnalotto national lottery draw, has continued its funding of talent development projects for Italy’s new workforce through the hosting of its ‘GoBeyond’ competition.  Entering its fifth year, Sisal’s innovation competition is co-hosted with investment fund CVC Capital Partners and aims to advance the development of Italian start-ups focused on social impact and enterprise. …

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AC Milan strengthens foothold in Africa with Premier Bet

Serie A club AC Milan has selected iGaming brand Premier Bet as the Italian team’s official betting partner in Africa. Touted as a ‘new and exciting partnership’ by both parties, the collaboration will allow the Italian giants to expand its presence in the African continent, which already has a vast Rossoneri fanbase. The agreement will present supporters with the opportunity …

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Battle against match-fixing in the spotlight at SBC Digital Italia

SBC Digital Italia match fixing

Italy’s leading experts on the integrity of sport are set to share their insights on the latest developments in the ongoing battle against match-fixing during the opening day of the SBC Digital Italia conference and exhibition. The online event on 28-29 July features an agenda that examines all the key issues influencing the future of the betting and gaming industry …

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Italian gaming’s leading CEOs to discuss future of industry at SBC Digital Italia

SBC Digital Italia CEO Panel

The CEO panel at this month’s SBC Digital Italia conference and exhibition is set to see leaders from Lottomatica, SNAITECH, Sisal and Novomatic Italia share their ideas for the future of the betting and gaming industry. The online event on 28-29 July 2021 features a comprehensive agenda that addresses the major issues faced by both the online and retail sectors, …

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Agenda published for new SBC Digital Italia betting and gaming conference

SBC Digital Italia

The SBC Digital Italia conference and exhibition is set to see 60 of the most influential figures from the betting and gaming industry share valuable insights about the future of one of Europe’s largest regulated gambling markets.  From political pressure and the possible tightening of regulations, to the post-COVID reshaping of Italy’s retail sector and how to handle the rapid …

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Italian eyes on ADM’s judgement call on future concessions and licensing 

Italy’s Customs and Monopolies Agency (ADM) has confirmed that sports betting concessions will be extended until 31 October.  The decision was authorised following an ‘in-depth assessment’ taken by the Ministry of the Economy to ‘apply a reprieve’ on betting licences that were due to expire at the end of June. Last year, at the peak of Italy’s COVID-19 outbreak, the …

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