GG.BET has further expanded its international reach by launching in the UK for the first time, entering the market through a deal with Rednines Gaming.
Based in London, Rednines has been trading as DR.BET – a sports betting and casino platform – since its foundation in 2019. However, after securing the rights to use the GG.BET trademark, the company will from now on redirect to the latter’s UK domain.
All DR.BET customer accounts and active balances will be saved and transferred to GG.BET’s sportsbook and esportsbook platform, whilst the Ukraine-founded firm will also offer casino and slot games as well as bonuses to its new UK user base.
Sergii Mishchenko, CEO of GG.BET UK, said: “The decision to purchase the GGBET franchise is an important step for the development of our company. The UK betting market is highly competitive.
“As a result, we decided to continue operating under a strong international brand that will allow us to stand out among other bookmakers. We’re delighted to become a part of a global brand, and are looking forward to contributing to the esports betting market in the UK.”
GG.BET’s expansion plans thus far have seen the company target an enhanced profile across various markets, strengthening its visibility in the likes of Europe and Latin America via various esports partnerships.
The company has secured agreements with the PGL Stockholm, PGL Andtewer, the DPC stage of The International Dota 2 tournament, the NAVI and Team Vitality esports teams and Brazilian streamer Gaules
As the UK is one of the most established and high-value betting markets in Europe and, like other markets, has seen an increase in esports wagering activity in recent years – GG.BET cited research estimating that the sector has grown 47% over the past three years – the firm is confident in its prospects after making its debut.