SBC News Novibet explores ‘very strategic’ Brazil market with Fortaleza sponsorship

Novibet explores ‘very strategic’ Brazil market with Fortaleza sponsorship

Fortaleza Esporte Clube has announced that Novibet has become the team’s main sponsor until the end of 2024.

Named the biggest sponsor in the history of the club, the deal sees the GameTech-owned bookmaker consolidate its arrival in Brazil, penning a two-year contract with the Northeastern team.

Rodolfo Odoni, President of Novibet, said: “With its rich history in sport and its recognised reputation in world football, Brazil is a very strategic market for us, which is why we are very proud to be the main sponsor of Fortaleza, one of the most historic teams in Brazil.”

Additionally, the operator is set to gain brand exposure on the team kit in three different areas (front of shirt, sleeves and shorts), as well as digital deliveries of the brand on social media, promotion at Arena Castelão in Championship games and other activations.

“We are excited about starting our operations in the country and the opportunity to be part of Brazil’s sports culture through the unique and innovative gaming experience offered to our members,” continued Odoni.

“Through this partnership and the ones to come, we want to become one of the main fans of Brazilian football around the world.”

With what it described as a ‘strong expansion plan’, the European brand established its operation in Mexico in 2022 and now arrives in Brazil to consolidate the strength of its presence in Latin America.

“A contract like this is the result of the credibility achieved over the last few years, with sports results, and an ever-present, ever-active crowd,” commented the club’s President, Marcelo Paz.

Paz also explained that the sponsorship will help the club directly in its day-to-day activities, expenses, in the football department and in its structure.

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