SBC News Voice of the Sports Betting Industry
FSB has been named as the new sportsbook technology provider for the Hungarian State Lottery backed SZRT Slovakia.
As part of the exclusive agreement, the firm will power SZRT Slovakia’s newly-launched betRing sportsbook, which aims to bring together “localised content, dedicated mobile apps, loyalty and gamification programmes and player forums”.
“We’re delighted to team up with SZRT Slovakia in this exciting multi-year agreement to become their trusted technology partner,” commented FSB CEO Dave McDowell. “Winning the highly competitive, multi-vendor tender process for this opportunity is a great testament to our agile tech and growing industry profile.
“It has been extremely gratifying to see the talented and highly motivated Slovakian and FSB teams work together. This collaboration has enabled SZRT Slovakia to curate an outstanding feature-rich sports betting experience for the Slovakian market via it’s betRing brand.”
In addition, FSB will supply its full Player Account Management (PAM) tech stack alongside its trading and risk management services.
Ian Freeman, Chief Revenue Officer at FSB, said: “We are honoured to be working with the Hungarian and Slovakian teams. This exciting partnership is another step on our journey to becoming the industry’s leading tier one service provider in the B2B sports betting and igaming segment.
Backed and selected by the Hungarian State Lottery to support the WLA member’s first international gaming operation, the technology provider believes that this new agreement will mark the “first step” towards delivering “a leading product and service offering to global State Lotteries looking to enter new verticals and markets”.
Miroslav Baranec, CEO at SZRT Slovakia, concluded: “FSB was the standout contender during our tender process, and we are delighted to have agreed this partnership for our new sportsbook, betRing.
“FSB has delivered a leading sportsbook experience incorporating in-depth localised features and content like Floorball, Esports and the ongoing Winter Olympics. We’re confident this comprehensive offering will help us recruit, retain, engage and entertain customers in this competitive marketplace.”
