BtoBet moves to enhance payments offering with PaymentIQ integration

In a continuation of its efforts to enhance its payments processing offering for its operator partners, BtoBet has incorporated Wordline’s PaymentIQ product into its operations. 

By incorporating PaymentIQ, the sportsbook platform aims to eliminate the need for its clients to integrate new payment options when expanding into new markets whilst accommodating for a reduced time-to market, and improving fraud detection through an increased acceptance rate. 

The Aspire Global brand has made a number of enhancements to its payments processing offering over the past year, entering into a partnership with BridgePay in September in order to provide its partners with a range of local payment types as well as the opportunity to boost their conversions.

Additionally, BtoBet recently completed an ‘important step’ in its commercial journey as all of its partner brands were successfully migrated into its platform, moving closer to achieving its key synergies in the process.

Sabrina Soldà, BtoBet’s Chief Marketing Officer, said: “PaymentIQ’s integration marks another step in delivering a cutting-edge sportsbook experience to our partners, allowing them to provide a stimulating and laminar experience under all aspects of the betting journey to their players. 

“I am positive that through this partnership we will be able to further bridge the gaps that still characterise transactional processes in the iGaming industry.”

Furthermore, the sports betting platform aims to deliver a tailored payment solution, allowing access to common payment solutions from the same interface and supporting all currencies.

The PaymentIQ product allows access to all major credit cards and e-wallets, whilst also accepting automated online bank transfers and mobile payments.

Per Sundell, Business Development Manager at Worldline, commented: “ We are delighted and proud to have the opportunity to assist BtoBet and their partners with their payments through our platform, PaymentIQ. 

“We look very much forward to working together with BtoBet and their partners, streamlining their payment flows and growing together.”

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