SBC News Voice of the Sports Betting Industry
Parimatch Russia has announced that Dmitry Sergeev will take charge of its Eastern European facing operations, with responsibility for coordinating the firm’s growth strategy in the wider region.
Sergeev will lead franchise implementation in the area in the role of Head of Parimatch Eastern Europe for Parimatch Russia as the franchise prepares to separate from Parimatch CIS to operate independently in the new year. 
The former CEO of Parimatch CIS, Sergeev will implement an expansion plan across Eastern Europe markets based on the acquisition of local betting licences following the planned separation.
“Russia represents a huge potential for future growth, and our continued expansion across the region increasingly demands more and more from each of us on the team, which I’m delighted to be leading,” Sergeev remarked.
“Our franchise-based development in the Eastern Europe is a new direction and will prove a highly ambitious challenge that both myself and our team will relish. Always dedicated to delivering the best, we will do our utmost to deliver upon the expectations of our shareholders and raise brand awareness in Europe.”
In his role as CEO of Parimatch CIS, Sergeev oversaw ‘exponential growth’ across the brand’s core markets in addition to a tripling of its active player base across the region, whilst his additional industry experience has seen him work across marketing, business development and commercial growth, having founded major Russia-facing enterprise Championat in 2005.
Furthermore, the new Eastern Europe head previously served as CEO for Bwin Russia between 2016 and 2019, where he played a ‘crucial role’ in establishing the economy as the first international betting company in the domestic Russian space.
No additional structural organisations of the Ukraine-based company’s Russia-facing arm ‘are expected to be announced’, although the company has detailed that it will reveal further plans for the Eastern European markets in 2022.
Meanwhile, Sergeev’s previous position as CEO of Parimatch CIS will be transferred to Yulia Leskova, who was appointed based on her ‘track record of consistent outstanding quarterly growth’ as Deputy CEO of Parimatch Belarus during a nearly decade-long tenure at the firm.
“I appreciate the cooperation on the part of the holding and stand proud of the achievements we have earned together,” Sergeev continued.
“Each of our CIS regional markets have evolved into a strong business unit demonstrating great financial performance and exponential growth. I wish all the best to Yuliya in her new role and will support and help her in every way possible.”
