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Stats Perform has bolstered its stable of major sports organisation partners, striking a deal with the FA to become the data provider of the FA Women’s Super League (FA WSL).
Under the terms of the three-year agreement, Stats Perform will generate Opta Analytics insights, covering metrics such as expected goals and assist as well as defensive coverage, from every FA WSL fixture.
This data will be used to provide editorial packs to the FA’s Media Team, who will also be offered access to the data and technology firm’s editorial and research staff, whilst ‘enhanced data’ will be collected from across other women’s leagues and competitions.
“We are absolutely delighted to have extended our relationship with The FA, which has culminated in Stats Perform becoming the Official Data Provider of the Barclays FA Women’s Super League,” said Alex Rice, Chief Rights Officer at Stats Perform.
“In recent years, we have seen the profile of the women’s game grow significantly and we will be on hand to deliver detailed insights, derived from AI, on the league’s standout performers.
“I am looking forward to working closely with The FA in helping them achieve their key goals in developing women’s football, both on and off the field, for the next three years.”
Stats Perform will also work to provide fan engagement opportunities, powering features across the FA WSL’s official digital channels to supply performance insights on players to followers of the league, whilst the Media Team will also gain insights via the firm’s aforementioned editorial and research support.
The agreement builds on Stats Perform’s prior arrangement with the FA concerning the WSL, in addition to its deals with sports organisations such as the England and Wales Cricket Board (ECB) and Colombian football governing body DIMAYOR.
Kathryn Sarbrick, Director of Marketing and Commercial at the FA, added: “We’re delighted to be extending our long-term relationship with Stats Perform as we head into the biggest Barclays FA Women’s Super League season ever.
“The women’s game continues to make strides in the right direction and having a recognised and respected data partner is another sign of the professionalism of our game and demonstrates that we want to continue setting the bar higher.”
