Stats Perform has added Cricket West Indies (CWI) into its portfolio of partners, incorporating exclusive and official international and domestic data and live streams from the sports authority to its official cricket service.
Covering live streams, live data and news videos for all CWI home international fixtures featuring the men’s, women’s and ‘A’ teams, the sports tech provider will supply premium live game streams to its licensed sportsbook partners to enhance in-play cricket betting products.
The partnership will also see Stats Perform collect official cricket data from the West Indies’ upcoming tours against Australia and Pakistan, in addition to domestic tournaments.
“Stats Perform is the largest official cricket data provider in the world and our sports content is trusted by millions of cricket fans,” said Chris Catling, SVP Rights and Business Development, Stats Perform.
“We are thrilled to have been selected to help CWI enrich and inform coverage of its competitions, as well as drive more entertaining fantasy and betting experiences.”
In addition, the CWI will benefit from an upgrade to its official website, apps and social media channels, to provide ‘comprehensive coverage’ of live scores and statistics for every team and player across all fixtures.
Dominic Warne, CWI Commercial Director, added: “Partnering with Stats Perform creates a valuable new channel to increase the audience for and distribution of West Indies and regional tournament content allowing us to further connect with fans and partners in the Caribbean and overseas.
“This partnership also delivers a new revenue stream for CWI with distribution of content and data into sportsbooks, fantasy providers, global media and broadcasters.
“Stats Perform should be an excellent partner for CWI, considering their understanding of fans and the sports ecosystem, and the additional reach and data benefits that this partnership provides.”
CWI is the latest cricket governing body to join Stats Perform’s portfolio of exclusive official partners, which also includes the England and Wales Cricket Board (ECB), the International Cricket Council (ICC), Cricket Australia, Cricket South Africa (CSA) and New Zealand Cricket.