Stats Perform has been selected as the exclusive Official Data Partner for Cricket South Africa’s (CSA) domestic and international competitions.
As part of the agreement, Stats Perform’s Opta and RunningBall data brands will collect, analyse and deliver official data as well as ball-by-ball in-play data to both broadcasters and betting operators.
Further provisions, see Stats Perform further distribute exclusive live match video streams to licensed global sportsbook operators through its Watch&Bet betting service. This will be supported by CSA news clips which will be distributed to the media through their editorial content service.
“We are thrilled to provide extensive media, betting and team performance coverage for all of the premier Cricket South Africa matches,” said Stats Perform’s Chief Rights Officer Alex Rice.
“We look forward to ensuring that the CSA coaching team gets invaluable data and video insights, and maximising significant opportunities for global engagement. Through our new agreement, Stats Perform data and video will be used to analyse performance on the pitch and improve the way it is experienced and understood by fans; we look forward to providing a premium in-play gaming experience, improved data insights and providing more content for sponsors.”
CSA’s national team coaches, analysts and performance staff working with each Mzansi Super League franchise will also benefit from Stats Perform’s ProVision recruitment tool to inform their player selection and opposition analysis.
Kugandrie Govender, CSA Chief Commercial Executive, added: “CSA has a vision to make cricket a truly national sport of winners, supported by a majority of South Africans and to pursue excellence on the field. To achieve our goal, we need a comprehensive and premier data provider with a proven track record with global cricket competitions.
“With an unrivalled breadth of distribution into sportsbooks, global media and broadcast, as well as an unrivalled pedigree for collecting deep, accurate and fast data, Stats Perform was the perfect partner for us.
“They will help us improve on-field performances through deep and accurate data and analysis software, commercialise our properties and engage with fans at home and overseas. We are excited to work with them to grow the sport we love.”