JenningsBet selects FSB to drive digital revamp

Independent bookmaker JenningsBet has confirmed that it will re-launch its online betting property utilising FSB Tech platform provisions, as the legacy bookmaker emphasises accelerating its digital profile within a much changed UK betting landscape.

JenningsBet confirms that it has selected FSB as its lead platform supplier moving to revamp its digital sportsbook property with reactive in-play odds, comprehensive pricing modules and expanded market inventories.

Furthermore, JenningsBet’s digital teams will be bolstered with dedicated sportsbook CRM tools, in-depth customer reporting functions, enhanced player bonusing capabilities and promotional customisations.

Updating the market, Greg Knight, Managing Director of JenningsBet, stated that a digital re-focus has been undertaken by the bookmaker, with a view to overcoming retail FOBTs £2 wagering reduction in-bound this April 2019.

“After a tough 2018, retail betting is necessarily evolving, but the betting shop still has a key role to play for JenningsBet,” said Knight. “So, while we were keen to make this digital upgrade, finding the right partner who could join up our customers’ diverse needs across all channels was crucial.

“FSB’s proven track record for delivering a flexible-yet-reliable platform with effortless speed across all sporting events set them apart. And their peerless in-play service allows our customers the chance to harness the best product on the UK’s sophisticated igaming landscape. With this state-of-the-art sportsbook, we aim to capitalise on the ramping demand for a mobile-first solution.”

The JenningsBet agreement sees FSB Tech maintain its strong 2019 commercial momentum, having secured VIP bookmaker Fitzdares as new clients at the start of the year.

Richard Thorp – FSB Tech

Backing JenningsBet as a new partner, Richard Thorp, FSB’s Business Development Director, said:

“We’re delighted to join forces with JenningsBet, one of the most trusted and revered names in UK betting. Our platform is now setting the tone for online sports betting, driving the sector forward via innovative features for online, mobile and retail. After a rewarding trip to ICE, it’s great to hit the ground running with the first in a suite of new deals.”

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