Stats Perform ready for busiest ICE ever showcasing new breakthrough sportsbook innovations

Stats Perform has notified global betting stakeholders that it has received peak interest in its sportsbook product portfolio, having showcased its latest innovations at its ‘Light Up Your Sportsbook’ event last month. 

On the eve of the ICE London 2022 Conference (12-to-14 April), Stats Perform Commercial Head John Harlow reported that the sports tech and data firm has been swamped with requests for demos of its latest sportsbook products. 

Returning to ICE, Stats Perform will showcase its new Instant Highlights, Smart Stats Overlays and Dynamic Betting Stats  – products that can deliver material improvements on sportsbook performance for clients alongside much-needed differentiation for players. 

Speaking exclusively to SBC News on the eve of the show, Harlow said the new products have struck major chords with both large and smaller ends of the market.

“They are great examples of what is possible when you have extensive, unique world-class data and premium live streams in your kit bag. ICE is the perfect stage to show them off,” he said.

“Our Instant Highlights demo really pops. Clients that have already seen it keep wanting to watch more goals, from more games. Smart Stats Overlays is a simple concept to understand, and so impressive when you see it in action during a live game.

“Dynamic Betting Stats has numerous applications to illuminate both core and stats markets, including bet-builders and cash-out. “It’s ideal timing to be able to discuss them in person and see the unrivalled depth and breadth of our Opta-powered Automated Betting Insights and Previews when you see them on the stand.”

Nancy Hensley – Stats Perform

The sports tech firm’s full commercial and product teams will be on standby at ICE 2022, in which the company anticipates its stand to be a hive of activity during the three scheduled days of the conference. 

Stats Perform Chief Product Officer Nancy Hensley, who has made the trip over from the group’s Chicago office, described the new products “significant achievements for our team, who have spent considerable time researching and developing ways to boost entertainment for bettors.

“We strived to add value in unique ways that matter to our customers and their customers, as we do with all our products. It will be amazing to see the reaction from visitors to our stand when they see the products in real life”.


 To meet Stats Perform and see demos of their new and existing products, please visit S1.240 or book a time via

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