SBC News Voice of the Sports Betting Industry
Sports data, streaming and AI pioneer Stats Perform has today unveiled what it described as a “blockbuster range of new products for sports betting operators” at an online event entitled ‘Light Up Your Sportsbook’, which can be replayed here.
The five new products include industry-first innovations designed to make live streaming, player stats bets, same-game multis and other popular sports betting experiences vividly more informative and engaging for bettors.
Two of the new products, said the firm, transform the value for sportsbooks and bettors of its popular Watch&Bet live video service, which was also relaunched as ‘Bet LiveStreams’:
Instant Highlights delivers on-demand live-action replays to skyrocket Bet LiveStreams entertainment levels for more bettors, so they need never miss the moments that matter when they join a live game.
Smart Stats Overlays, meanwhile, displays contextual, betting-specific Opta stats and insights, in real-time over the top of the live stream, creating the ultimate in-play experience for bettors.
Three further new products also use AI and Stats Perform’s Opta data to help operators inform bettors more broadly and deeply across a sportsbook than previously possible.
First is the flagship new Dynamic Betting Stats API, offering limitless ways for operators to help bettors find, track and manage their bet from millions of player stats, multis and bet builder combinations.
Secondly, Automated Betting Insights provides bite-sized in-play and pre-game analysis for specific markets. Thirdly, Automated Betting Previews engages bettors with written or video previews for hundreds of thousands of events and players, pre-game and even at half-time.
Stats Perform Chief Betting Officer, Andrew Ashenden, said: “Our new products mark a seismic shift in the ability of licensed betting operators to provide relevant, betting-tailored sports content to their audiences. They create highly contextual, personalised and more entertaining experiences across the sportsbook as a result.”
Nick Cockerill, VP Betting Products added: “Sportsbooks can use these new products to build genuinely disruptive, personalised and informative experiences, throughout a bet’s lifecycle. It’s the biggest leap forward in access to player stats and on-field action in sports betting history, which makes it so much easier and more engaging for bettors to find and then enjoy their bet.
“Customers tell us that betting is more entertaining when it’s complemented by engaging content, displayed at the right time. Our new products light up sportsbooks with new, tailored betting content for thousands upon thousands of streams, events, teams, players and bet types. We can’t wait to see what our customers create.”
