SIS lands exclusive Czech and Hungarian racing deals

SIS will expand its racing broadcast and data gathering services within Eastern Europe after confirming that it has secured new agreements with the Czech Republic’s LAB racetrack operator and Hungary’s Kincsem Park racecourse.

The new partnerships will see SIS broadcast ‘at least 300 races across the year’ from LAB Czech racecourses in Prague, Most, Pardubice, and Karlovy Vary regions. 

Meanwhile, SIS confirmed that it has become the exclusive live pictures distributor for Kincsem Park Budapest, Hungary’s grandest racing venue. 

SIS informed bookmaker clients that its broadcast services will feature Eastern Europe’s most prestigious races, including the rights to the Czech Velká Pardubická on 11 October, recognised as the ‘world’s toughest steeplechase‘.

William Morris, Head of International Horse Racing at SIS, said: “Securing the exclusive rights to deliver live pictures and data for horse racing in the Czech Republic and Hungary is a boost to our international offering.

“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive turnover for operators.”

SIS’ new Eastern European content will be made available to operator partners as part of its international retail channels, as well as its 24/7 Live Horse Racing Channels and 24/7 Live Horse & Greyhound Channels.

Boosting its international content portfolio, SIS underlined that its broadcast platforms now feature over 30,000 races from six continents. Coverage includes racing from the UK, Ireland, Argentina, Australia, Chile, Dubai, Germany, Singapore and the US.

Vicki Gibbins, Operations and Sales Director at LAB, said: “SIS has an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them. 

“Many bettors will be aware of our world-famous race, Velka Pardubicka and we are excited that thanks to this deal with SIS more bettors from all over the world will be able to enjoy and wager on it.”