SBC News Voice of the Sports Betting Industry
Scientific Games has expanded its half-century partnership with New York Lottery to provide instant scratch-off games to players in the state.
The New York Lottery currently has one of the highest total lottery profits in North America, reaching $4.4b by fiscal year 2022-2023 with the support of Scientific Games as its primary provider.
Gweneth Dean, Director of the New York Lottery, commented: “The New York Lottery is proud to continue its partnership with ScientificGames. For decades, our collaboration has resulted in billions of dollars for New York’s public schools, and we look forward to creating exciting new games for our players and supporting our dedicated retailers across the state.”
The new contract will allow US-based Scientific Games to continue providing the New York Lottery with consumer and product research and data analytics, as well as game development and portfolio planning to further boost the success of the lottery’s scratch-off games.
John Schulz, President of Americas & Global Instant Products for Scientific Games, added: “We’re honoured to continue as the primary scratch-off game provider to one of the world’s most successful lotteries and support their important mission to fund education for New York students.
“Our long-standing, strategic partnership has continued to bring entertaining scratch entertainment experiences to players in the state, and we look forward to many more decades of success together.”
Scientific Games is currently supporting a number of lotteries around the world, most recently striking a contract extension with Poland’s Totalizator Sportowy.
