SBC News Voice of the Sports Betting Industry
SIS (Sports Information Services) has signed an agreement with Malta national lottery operator IZI Group, specifically its IZIBET retail betting brand.
The live betting services provider, based in Milton Keynes, UK, will provide IZIBET with its 24/7 Live Racing Content service, in doing so expanding its reach to a wider audience of Maltese customers.
Horse and greyhound racing content will be covered under the terms of the partnership, delivered ‘round-the-clock’ to the bookmakers’ 200 retail sites, covering a total of 30,000 horse races and 38,000 greyhound fixtures.
Dave Richardson, Commercial Manager (UK & Europe) at SIS, said: “This latest boost to our profile is the result of our strategy of partnering with the right brands that we can confidently move forward with.
“IZIBET is a well-known and trusted brand in Malta, and this deal offers us incredible access to a thriving retail market. We’re delighted to be able to offer even more bettors the best racing products currently available.”
Included in the arrangement is provision oflive streamed pictures, data, commentary, and on-screen graphics, alongside betting triggers across a range of markets and prices.
The agreement is the third secured by SIS this month, following a similar racing partnership with Estelarbet in Chile and an esports focused agreement with bet365, the latter targeting the US.
Meanwhile, the deal represents an opportunity for IZI Group to bolster its retail and sports betting activity, having expanded its general operational remit earlier this year by becoming the licence holder for the National Lottery of Malta.
Franco De Gabriele, Chief Commercial Officer of IZI Group, added: “We are very excited to extend our collaboration with SIS for all our customers of the National Lottery.
“We have been working with SIS for several years, providing a compelling horse racing product through our network of IZIBET Shops.
“Through the takeover of the National Lottery of Malta earlier this year, we are glad to have extended the SIS horse racing betting service to a network of over 200 outlets across Malta, creating the largest retail sports betting network in Malta under a single brand.”
