SBC News Voice of the Sports Betting Industry
Sports betting content provider SIS (Sports Information Services) has made its debut in the Chilean market, launching with regional operator Estelarbet.
The live betting services supplier will deliver its 24/7 UK and Irish racing content to the firm, as well as covering fixtures from Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Singapore, Spain and the US.
Also including UK, Irish and Mexican greyhound racing, a total of 65,000 live horse and dog racing events will be covered annually under the partnership from 170 tracks.
Oscar Murueta González, Commercial Executive for LatAm at SIS, said: “Estelarbet’s growing online presence in Latin America is the ideal platform for our market-leading 24/7 Live Racing content.
“This deal represents our debut in Chile and will see Estelarbet benefit from access to the wealth of quick-fire betting opportunities our services provide, and we are sure that Estelarbet’s online customers from across all the territories will be highly engaged by our racing content offer.
“Estelarbet is keen to grow its turnover and we have no doubt that our partnership is going to be of great benefit in achieving that aim.”
The agreement follows a strong upward trajectory for SIS international operations in the latter half of 2022, as deals were signed last month with Grupo Orenes – powering its Versus retail arm – and Spreadex, the latter focused on esports.
Moving forward, SIS and Estelarbet plan to incorporate esports content into their own partnership ‘later in 2023’, via its Competitive Gaming division, which was launched earlier this year with support from Oddin.gg.
Sebastián Salazar, Estelarbet CEO, added: “SIS’ package of market-leading racing channels offers exactly the quality of overall betting experience we’re looking for and it is going to add significant value and new opportunities for us to drive incremental revenue.
“We are confident that our customers will engage well with the breadth of racing betting markets that they are now able to access, and we’re excited at the prospect of our continued collaboration on future new content.”
