Boylesports is in talks to complete its second phase of UK acquisitions, which is hoped to strengthen the Irish independent bookmaker’s presence outside of Ireland.
The gambling operator had previously taken over 13 betting shops in the Midlands area earlier this year after acquiring the Wilf Gilbert chain of stores, however Boylesports has since confirmed that it is in talks with ‘a number of other companies’ to fulfil further acquisitions in the area.
The new purchase will bring Boylesports’ UK presence to over 20 retail premises pending the confirmation of the new acquisition, with further plans to have approximately 100 betting shops in the UK market in the next 12 months.
Boylesports is said to be taking a ‘regional approach’ to its acquisition strategy, with the Midlands becoming the basis for the company’s UK growth. In order to support its presence in the region, the operator has recently penned a shirt sponsorship deal with Birmingham City Football Club.
The Dundalk-based bookmaker has also recently confirmed the purchase of the final five Galway-based Mulholland Bookmakers, further strengthening its presence across the Republic. The deal brings its total stores to approximately 260 stores across Ireland, achieving what is said to be a long-standing company target.
A number of Irish independent bookmakers are having to fight to maintain a presence on the high street following the doubling in tax to 2%, which is expected to hit the turnovers of many. An acquisition-focused strategy has therefore been seen as the natural next step for Boylesports in a bid to bolster its Irish retail presence.