SBC News Voice of the Sports Betting Industry
Industry Virtual Sports games developers VSoftCo and Kiron Interactive have joined forces to ‘expand virtuals reach in Italy’, launching a dedicated football league satellite channel with Italian retail betting market leader Sisal Matchpoint.
The strategic partnership will see the launch of an exclusive virtuals channel launched across Sisal Matchpoint’s retail estate of nearly 4,000 betting shops/points.
Bringing new engagement to Italian retail betting punters, the channel will promote an HD league format with multiple matches running at the same time, complete with high-quality graphics and immersive audio commentary
Massimo Temperelli, Head of Sisal Betting Business, commented on the product: “Thanks to the profitable collaboration with Kiron Interactive and VSoftCo, Sisal Matchpoint is the first operator in Italy to offer the new league formula with new exclusive bets broadcasted via HD channel. We launched the League (il “Campionato”) last August and it immediately got the favour of our customers.”
With four-minute intervals between each in-game week and a new league running every two hours, football fans are sure to get more than their fair share of the action while being captivated by the fast-paced football action and exciting betting opportunities on offer.
Simon Westbury, Chief Commercial Officer of VSoftCo, said: “Combining the launch of our new virtual football league product with Kiron was the obvious choice as we undertake this strategically important roll out with Sisal Matchpoint in the Italian market.
“Virtual sports are growing rapidly in popularity throughout Europe, and we are excited to launch our new football leagues product with Sisal Matchpoint in one of Europe’s foremost regulated markets.”
Adding full-service provisions, the new football league product has also been made available online on Sisal’s website.
Steven Spartinos, CEO of Kiron Interactive, added: “Following the great success of our racing games across Sisal Matchpoint’s business over the past two years, we are delighted to extend our partnership with Sisal Matchpoint to include football leagues. VSoftCo’s exciting new product is sure to capture the imagination of our customers and enhance their playing experience both in store and online.”
