SBC News Voice of the Sports Betting Industry
ESA Gaming has signed a distribution agreement with Kiron Interactive as the provider continues to pursue its global expansion plans.
ESA can now take its portfolio of EasySwipe content live across numerous regulated markets in utilising Kiron’s ‘expansive reach’.
Thomas Smallwood, Head of Marketing at ESA Gaming, stated: “Kiron has a phenomenal reach in key target jurisdictions for us, and we’re delighted to be collaborating with them to introduce our portfolio to their partners.
“We’re confident that our EasySwipe titles can add real value alongside Kiron’s award-winning offering and look forward to providing new player experiences across the globe.”
ESA currently holds licences with the Malta Gaming Authority (MGA), the Hellenic Gaming Commission (HGC) and the National Gambling Office (ONJN).
Kiron – a virtual sports and numbers games supplier – will also further bolster its product offering with ESA Gaming’s non-traditional content.
The firm has described that it is designed to ‘boost cross-sell capabilities and sit seamlessly in the space between sports betting and casino, without cannibalisation’.
“Our established virtual sports and numbers offering continues to excel, being an attractive alternative to traditional sports betting,” added Steven Spartinos, Co-CEO at Kiron Interactive.
“ESA Gaming’s EasySwipe portfolio offers a similar appeal to players looking for quick-resolution alternative betting experiences.
“We’re expanding the number of partners who are leveraging our experience and insight, and this agreement with ESA Gaming has huge positives for both parties. We’re excited for what the future holds for us both globally.”
Late 2022, Smallwood spoke to SBC News about why breaking with tradition can push the betting and gaming industry to truly innovate and ultimately create a more exciting player experience.
He said: “Innovation, innovation, innovation. This word is a constant mantra in our industry, repeated by both operators, suppliers, and even the most avid players.
“Whether it’s a wild goose chase or an attainable goal can be debated but recently, we have seen new non-traditional products being introduced and quickly gaining a big following in markets where slots have historically held an unrivalled top position.
“The rapidly growing popularity of this new vertical challenges suppliers to think outside the box and to develop unique games that have been proven to attract younger generations that look for content that is more interactive and social than traditional casino titles.”
