Tag Archives: Dan de Souza

Altenar has formed a partnership with CRM marketing platform Optimove to deliver personalised product recommendations via its Opti-X widgets.  This deal aims to bolster the sportsbook and iGaming software provider’s footprint globally, enabling a distinctive integration that revolutionises the sportsbook landscape, with room for future development.  Charlie Williams, Commercial Director at Altenar, stated: “This partnership is a game-changer for our …

Optimove is poised for South African growth through a new partnership with trading solutions provider Amelco. As the Customer Relationship Management (CRM) Marketing platform expands its reach into the developing igaming market in the continent, operators in the region will gain capabilities including advanced generative AI, digital experience personalisation and native marketing channels. Its integrated Customer Data Platform, AI orchestration …