February 6, 2023
BETEGY’s Chief Marketing Officer Eugenie Golovina tells us about the launch of this new solution and the ways Creative Studio is alleviating the everyday pains that marketing departments face when it comes to brand exposure. SBC: Congrats on BETEGY’s latest launch! How did the idea for the Creative Studio evolve? EG: Thank you! We are very excited about this new …
Read More »February 6, 2023
BETEGY will support its partners in driving further engagement with ad campaigns with the launch of Creative Studio. Due to be showcased at ICE 2023, Creative Studio will offer betting, igaming and sports media companies access to “data-driven, fully personalised scalable banner campaigns and video ads”. This, BETEGY believes, will result in a substantial increase in click through rates (CTR) …
Read More »May 23, 2022
Betegy has announced a new addition to its senior management team, as Eugenie Golovina joins the company as Chief Marketing Officer (CMO). The new executive’s focus will be on maintaining Bettegy’s growth in Europe and the US, with the use of its technological solutions and data visulation assets for sports fan engagement marked as a key area of growth. In …
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