BETEGY will support its partners in driving further engagement with ad campaigns with the launch of Creative Studio. Due to be showcased at ICE 2023, Creative Studio will offer betting, igaming and sports media companies access to “data-driven, fully personalised scalable banner campaigns and video ads”. This, BETEGY believes, will result in a substantial increase in click through rates (CTR) …
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Innovation. A word we always see floating around, but what does it actually mean? At BETEGY, it’s all about creating a foundation for the company’s vision to become a reality. At the recent SBC Awards, BETEGY walked away with the Innovation of the Year accolade. Alex Kornilov, the company’s CEO, tells us about the product that he believes is bringing …
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Yolo Investments has cemented its partnership with BETEGY even further after closing its latest round of funding. The investment, which is said to total “an undisclosed sum in the millions of euros”, will enable BETEGY to scale its products further and power the next stage of its global expansion. Commenting on the investment, Tim Heath, GP at Yolo Investments, said: …
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Ahead of his appearance at this week’s Betting on Sports Europe conference at Twickenham Stadium in London, BETEGY’s CEO Alex Kornilov spoke to SBC News about how horse racing can reach a new audience, the future of betting shops, and player engagement in the UK market. SBC: As an expert on player engagement, how would BETEGY define the core player …
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2022 is all about maintaining a European legacy while also making leaps forward in the US market. That was the key focus for Alex Kornilov, CEO of Betegy, as he outlined the company’s plans for 2022 and beyond. In an interview with SBC News, Kornilov discussed the holistic approaches that Betegy has been taking to customers, global markets and case …
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Betegy has announced a new addition to its senior management team, as Eugenie Golovina joins the company as Chief Marketing Officer (CMO). The new executive’s focus will be on maintaining Bettegy’s growth in Europe and the US, with the use of its technological solutions and data visulation assets for sports fan engagement marked as a key area of growth. In …
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Parimatch and Betegy have deepened their ongoing partnership to launch a new ‘innovative’ Russia-facing service for the UEFA 2020 European Championship, taking place throughout the month-long tournament. The Parimatch Inside service will generate statistics on bets placed throughout Euro 2020, marking the first time a wide-scale display of betting information has been presented to Russian consumers. Parimatch Inside will be …
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Two of the leading suppliers to the igaming industry have picked Turkey as a team to watch ahead of their Euro 2020 opener against Italy in Rome on Friday. As a follow up to this exclusive roundtable on fan engagement, player acquisition and the impact of home advantage on pricing, we put our interviewees on the spot by asking them …
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We’re just three weeks away from a European Championship with a difference, although seeing England as short as 5/1 with some bookies is at least a sign that some things never change. As fans return to the stadiums, albeit on a reduced level, will we see a reversal of the near ‘wiped’ home advantage in fanless football? Hopefully not for …
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Automation, personalisation and that all important Netflix-style experience are hot topics on this year’s operator agenda. With that in mind, we sat down with Alex Kornilov (pictured), Managing Director for Parimatch’s new global innovation partner, Betegy, to talk through how his company is bringing the latest in tech to the B2C marketing space. SBC: Your recent landmark ‘global innovation’ deal with …
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