SBC News Voice of the Sports Betting Industry
FeedConstruct has strengthened its branding and marketing strategy in Ukraine after securing a three-season partnership with the Ukrainian Association of Football (UAF) Referees Committee.
As a result of the agreement, the FeedConstruct logo will be featured on all referee kits for fixtures throughout the Ukraine Premier league, First League of Ukraine, Second League of Ukraine and Cup of Ukraine tournaments.
The deal will provide a boost to the brand’s visibility to the Ukrainian public as well as the business space, as the matches will be broadcast across both domestic and international TV channels and online platforms, resulting in ’a high media effect’.
George Arabatlian, Head of FeedConstruct, remarked: “Apart from the wish to support the development of Ukrainian football, cooperation with the UAF Referees Committee is a valuable opportunity for FeedConstruct to be presented in front of thousands of football fans and sports institutions.
“And to further expand our relationship with the Committee, we have been given the right to attend masterclasses and workshops for referees.”
The agreement builds on a prior deal signed between FeedConstruct and the UAF. This previous arrangement saw FeedConstruct obtain the exclusive rights to collect and distribute video streaming and Fast Betting Data from Ukrainian professional football matches.
“For the UAF Referees Committee, cooperation with FeedConstruct is an important strategic stage, as it becomes a guarantee of new opportunities and realisation of promising projects,” said Lucci Luciano, Head of the UAF Referees Committee.
“I am convinced that this partnership will allow us to implement the planned programs and to contribute to the comprehensive development of the Committee.”
