FSB has reported record performance numbers linked to the Royal Ascot which took place earlier this month. The London-headquartered sports betting platform provider revealed a 42% year on year increase in platform revenue over the five day competition, as well as a 90% jump in active players engaging with its partner community. Mark Wilson, Sportsbook and Trading Director at FSB, …
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Bookmakers have made a £277,000 donation to several UK charities following the flagship Britannia Stakes race at Royal Ascot. BGC members Flutter (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), 888 William Hill, Kindred (Unibet), Betway, Rank Group (Grosvenor Sport), Virgin Bet, LivescoreBet, Tote, Fitzdares and Bet with Ascot were all part of the initiative. The operators had pledged …
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SBC sits down with Jenny Riley from 2mee to learn more about how sportsbook operators can use the latest marketing technologies to drive acquisition around major events such as this week’s Royal Ascot… Online sportsbook operators will be looking to this week’s Royal Ascot to drive new customer acquisition at scale. As with all of the major racing – and …
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In honour of King Charles’ coronation, industry trade body Betting and Gaming Council (BGC) has announced that its biggest members will donate all profits from Royal Ascot’s Britannia Stakes race to UK charities. Winnings from Thursday’s handicap race will be distributed to SportsAid – whose Patron is Her Royal Highness the Princess of Wales – the Holocaust Educational Trust, Cystic …
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1/ST RACING – a key partner of Racing And Sports (RAS) – has launched an innovative partnership with Royal Ascot. The deal will enable automatic entry for successful US horses into one of Royal Ascot’s six two-year-old races as well as a $25,000 equine travel stipend. Aidan Butler, CEO of 1/ST RACING & GAMING, said: “1/ST RACING is thrilled to …
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UK racing has mourned the passing of Her Majesty Queen Elizabeth II, who is recognised as horseracing’s “greatest and most influential supporter.” Yesterday afternoon, the British Horseracing Authority (BHA) celebrated Queen Elizabeth’s patronage of British racing supporting all levels of the sport. Queen Elizabeth was a keen breeder of racehorses and endorsed equine welfare as a global ambassador of The …
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HBA Media has renewed its distribution rights to the Breeders’ Cup World Championships on a multi-year basis. Covering the 2022, 2023 and 2024 events, the renewal of HBA’s contract with the fixture marks the 10th year of the partnership and covers exclusive linear and digital distribution. The upcoming 2022 edition of the tournament will take place from 4-5 November at …
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The Betting and Gaming Council (BGC) has revealed that UK charities will be rewarded with a share of £1.2 million from bookmaker profits donated from last week’s Royal Ascot. The marquee festival saw BGC members pledge to donate all winnings taken from Thursday’s Britannia Stakes race, won by 14/1 shot Thesis ridden by Ryan Moore, the victor in a nail-biting …
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HBA Media has facilitated a deal for the Royal Ascot to gain increased exposure to over 170 territories throughout this week. Reaching all major continents, the media rights company has allowed for the ‘showpiece’ of international horseracing in the UK to have coverage from more than 20 broadcasters. Host broadcaster ITV Racing is presenting the competition in a daily five-hour …
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A strong field at this week’s Royal Ascot is expected to result in a large number of accumulators placed throughout the week, according to BusinessDay. Consulting some of the UK’s leading bookmakers, the business news site stated that firms are anticipating an ‘avalanche of accumulator bets’ throughout the five days of the festival. In particular, Baaeed in the Queens Anne …
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