Tag Archives: royal ascot

HBA Media to distribute Breeders’ Cup for further three seasons

SBC News HBA Media to distribute Breeders’ Cup for further three seasons

HBA Media has renewed its distribution rights to the Breeders’ Cup World Championships on a multi-year basis.  Covering the 2022, 2023 and 2024 events, the renewal of HBA’s contract with the fixture marks the 10th year of the partnership and covers exclusive linear and digital distribution. The upcoming 2022 edition of the tournament will take place from 4-5 November at …

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BGC: Royal Ascot bookmakers donate £1.2 million to UK charities

SBC News BGC: Royal Ascot bookmakers donate £1.2 million to UK charities

The Betting and Gaming Council (BGC) has revealed that UK charities will be rewarded with a share of £1.2 million from bookmaker profits donated from last week’s Royal Ascot. The marquee festival saw BGC members pledge to donate all winnings taken from Thursday’s Britannia Stakes race, won by 14/1 shot Thesis ridden by Ryan Moore, the victor in a nail-biting …

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HBA Media facilitates increased Royal Ascot exposure to all major continents

SBC News HBA Media facilitates increased Royal Ascot exposure to all major continents

HBA Media has facilitated a deal for the Royal Ascot to gain increased exposure to over 170 territories throughout this week. Reaching all major continents, the media rights company has allowed for the ‘showpiece’ of international horseracing in the UK to have coverage from more than 20 broadcasters. Host broadcaster ITV Racing is presenting the competition in a daily five-hour …

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Report: High number of accas expected from Royal Ascot

SBC News Report: High number of accas expected from Royal Ascot

A strong field at this week’s Royal Ascot is expected to result in a large number of accumulators placed throughout the week, according to BusinessDay. Consulting some of the UK’s leading bookmakers, the business news site stated that firms are anticipating an ‘avalanche of accumulator bets’ throughout the five days of the festival. In particular, Baaeed in the Queens Anne …

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Racehorse Lotto to pursue Irish expansion with £2m raise

SBC News Racehorse Lotto to pursue Irish expansion with £2m raise

James and Hugh O’Donnell have stated their intention to raise £2 million to support their ‘Racehorse Lotto’ venture’s expansion in Ireland, according to The Telegraph.  The brothers – James is the former horse racing breeder for the Queen and Hugh is CEO of Furlong Games and worked as an investment banker – want to grow the lottery, which functions as …

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SSG expands multi-event content partnership with Betfair

SBC News SSG expands multi-event content partnership with Betfair

Spotlight Sports Group (SSG) and Betfair have extended and expanded their existing partnership centred around the provision of horse racing video content.  Covering multiple events throughout 2022, including the upcoming Cheltenham Festival, Grand National and July’s Royal Ascot, the agreement will see SSG supply Betfair with its Racing Post Live programme.  Included in this offering are live reactions from racing …

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Racing attendance raised in parliament as industry calls for greater reopening

SBC News Racing attendance raised in parliament as industry calls for greater reopening

The issue of spectator attendance at British racetracks has been raised in parliament, as calls for an increase in venue capacity from leading industry figures and organisations continue to mount. Raised during a debate regarding the Events Research Programme, MPs discussed the success of pilot events in helping inform decisions about the safe relaxation of social distancing measures. Questioning sports …

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Britannia Stakes ‘fantastic initiative’ distributes £1.25m to charities

SBC News Britannia Stakes ‘fantastic initiative’ distributes £1.25m to charities

Member organisations of the Betting and Gaming Council (BGC) have distributed over £1.25 million to a selection of charities, donating the entirety of the profits from the Britannia Stakes race, held on 17 June during the Royal Ascot festival.  Participants in the initiative include BGC members Flutter Entertainment (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), William Hill, Kindred …

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SBK signs long-term sponsorship deal with Richard Kingscote

SBC News SBK signs long-term sponsorship deal with Richard Kingscote

Smarkets’ sportsbook app SBK has committed to a long-term sponsorship of multiple title-winning jockey Richard Kingscote until October 2022. The agreement will see reigning all-weather champion Kingscote wear SBK branded riding gear over the next 16 months, as well as produce exclusive content for the operator. “I’m thrilled to have SBK as my new sponsor, and I’d like to thank …

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William Hill recruits flat master Charlie Hills as new Ambassador

SBC News William Hill recruits flat master Charlie Hills as new Ambassador

In time for Royal Ascot festival week, William Hill has secured renowned winning stud trainer Charlie Hills to become the heritage bookmaker’s new Flat Racing Ambassador. Hills, the trainer of Europe’s highest-rated sprinter Battaash, will provide regular blogs on his runners, views, and opinions on all matters related to the flat racing season The exclusive blog and media content begins …

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