SBC News MansionBet aims for racing comeback by renewing ARC and JCR partnerships

MansionBet aims for racing comeback by renewing ARC and JCR partnerships

Gibraltar-based online bookmaker MansionBet has continued its support of UK racing by renewing its principal sponsorship of Arena Racing Company (ARC) and the Jockey Club Racecourses (JCR) fixtures. 

MansionBet supported ARC and JCR through the unprecedented difficulties of the 2020 racing season, which saw all fixtures take place behind closed doors.  

Despite tackling extreme hurdles, MansionBet branded its partnership an unrivalled success. It secured the highest coverage across UK racetracks, ending the year with the ‘MansionBet Challow Hurdle‘ day last week at Newbury. 

ARC and JCR’s 2021 schedule will see MansionBet promoted over 360 races across 60 fixtures racecourses including Market Rasen, Huntingdon, Doncaster and Ffos Las.

MansionBet will also serve as  title sponsor of Newbury’s Spring Cup and Official Betting Partner of Goodwood’s Opening Saturday, both of which will be broadcast live on ITV1.

David Murphy, CMO at Mansion, said: “We are both excited and proud to continue our support of British racing into 2021. Having taken huge steps forward to improve our racing product over the last 12 months, we continue to strive to deliver the best offering to our customers.

“2020 was a challenging year for racecourses across the country and we’re pleased to be able to put our name to over 60 events at 26 different venues in 2021.”

MansionBet’s first sponsored fixture of 2021 will air live on ITV4 from Wincanton on 9th January, followed by further races scheduled for broadcast on ITV, Racing TV and Sky Sports Racing.

David Leyden Dunbar, ARC’s Group Director of Partnerships, commented: “It’s been terrific to work with the team at MansionBet since 2019 and to watch our partnership along with the brand’s commitment to British Horseracing go from strength to strength. Our racecourse teams look forward to working with them again in 2021 and delivering a fantastic schedule of racing across many of our courses throughout the year.”

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