Tag Archives: affiliate marketing

Assaf Dor, Cellxpert: Rewriting standards for iGaming affiliation

Cellxpert

The need to present clearer, more transparent player data for affiliates and provide a stronger management layer for operators to mitigate new regulatory requirements is behind the vision that Cellxpert has for the ‘industry standard’ of affiliate marketing in the iGaming sector.  SBC News caught up with CEO and Founder Assaf Dor (pictured above), who took us through some of …

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2020 wrap-up for affiliates: The good, the bad and the ugly

Oh, where to begin? This was a turbulent year for affiliates. After a great start and what turned out to be our only live conference in London, we soon faced a new world of facemasks, social distancing, and home-alone isolation.  I looked at the event photos from the iGaming Affiliate Conference at the Excel in London back in February, and …

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Market leaders headline SBC Digital Summit’s Digital Marketing Day

SBC Digital Summit Digital Marketing Track

The Digital Marketing Day of the groundbreaking SBC Digital Summit will feature insights from market leaders across the affiliate sector, including industry heavyweights Jesper Sogaard (CEO & Co-Founder, Better Collective) and Stuart Simms (Group CEO, XLMedia, and former Global CEO of Rakuten Marketing). Taking place on 1 May 2020, the fifth day of the largest ever virtual conference and exhibition …

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How sports betting is influencing the tools of success in affiliate marketing

Few things inspire more passion from the masses than the draw of athletic competition, writes Erica Anderson, Marketing Director at Paysafe’s Income Access. It pushes athletes at all levels to live up to the motto: “higher, faster and stronger”.  It also entices fans to make pilgrimages that span thousands of miles, even crossing oceans, to support a beloved team. The …

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AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …

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UKGC warns licensees on FTP age verification requirements

consultation

Issuing an industry update, the UK Gambling Commission (UKGC) has moved to clarify its position on free-to-play (FTP) games being promoted through affiliate marketing verticals. The commission is aware that licensed operators have benefited from industry advertising models, in which affiliate marketing partners have offered FTP versions of real money games as a method of engaging audiences. The UKGC reminds …

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Racing tipster sanctioned by the ASA

Racing tipster Philip Murray felt the wrath of the UK Advertising Standards Authority (ASA), after four complaints over a direct mail advert were upheld. The ad in question, which first appeared in June 2018, stated: “Aren’t you sick and tired of constantly losing bet after bet? Isn’t it depressing that no matter what, you never achieve the profits you always hoped …

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Tote Ireland launches expansive affiliate programme

Tote Ireland, the Ireland-based pool betting site, is aiming to launch a wide reaching affiliate programme after uniting with Paysafe’s marketing technology and services provider, Income Access. Tote Ireland is licensed by the Irish government as the sole operator of pool betting on Irish horse racing, and is also regulated by the UK Gambling Commission. The structure allows players to …

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Toby Oddy – Digital Fuel – Taking innovation by the horns to deliver a profitable service

Digital Fuel - Copyright: tanaonte / 123RF Stock Photo

Marketing agency Digital Fuel will mark this year’s London Affiliate Conference (LAC) by launching a new GDPR compliant acquisition platform for the online gambling sector. Ahead of the conference, the company’s founder and CEO Toby Oddy spoke to SBC News about the importance of attending high profile trade shows, how the increased regulatory responsibilities have shaped the market, and what …

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EnergyBet’s Simona Pinterova: Focusing resources on quality interactions with the fans

Leyton Orient fans

EnergyBet is the main club sponsor for Leyton Orient FC, as well as the official in stadia betting partner for Millwall FC. The Malta-based operator, whose affiliate partner scheme has been nominated for a prize at the upcoming SBC Awards, is committed to connecting with the fans of its partners. We spoke to Simona Pinterova, PR and Media Manager at …

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