The ever-evolving landscape of the UK sports betting market is marked by intriguing shifts in user behaviour and brand dynamics. A closer look at the search data reveals a panorama of trends that provide valuable insights into the industry’s current state. Assuming the US as separate gaming markets, which they indeed are, the UK is currently the largest regulated gaming …
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BetConstruct has introduced an Affiliate Programme Management service for all its current and future partners to help them with affiliate marketing and management. As affiliate marketing continues to gain popularity within the igaming industry, BetConstruct aims to meet these market demands. The company has explained how the service aims to provide such businesses with a complete list of tools and …
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Alpha Affiliates is scaling up on a rapid level having passed the 1 million active players mark last year. The company, launched in 2012, continues to expand its presence in the affiliate market, now collaborating with 10,000+ partners all over the world. We spoke to COO Visan Khaniev about all things affiliate marketing, including expansion plans, the tightening of regulations, …
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As Google prepares to introduce some drastic changes to its Chrome browser, Cellxpert CEO Assaf Dor looks at how these updates will impact the future of affiliate and performance marketing. Until recently, the online advertising landscape has relied heavily on third party cookies to track user behaviour and conversions across the web. However, with the upcoming update to the Google …
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The need to present clearer, more transparent player data for affiliates and provide a stronger management layer for operators to mitigate new regulatory requirements is behind the vision that Cellxpert has for the ‘industry standard’ of affiliate marketing in the iGaming sector. SBC News caught up with CEO and Founder Assaf Dor (pictured above), who took us through some of …
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Oh, where to begin? This was a turbulent year for affiliates. After a great start and what turned out to be our only live conference in London, we soon faced a new world of facemasks, social distancing, and home-alone isolation. I looked at the event photos from the iGaming Affiliate Conference at the Excel in London back in February, and …
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The Digital Marketing Day of the groundbreaking SBC Digital Summit will feature insights from market leaders across the affiliate sector, including industry heavyweights Jesper Sogaard (CEO & Co-Founder, Better Collective) and Stuart Simms (Group CEO, XLMedia, and former Global CEO of Rakuten Marketing). Taking place on 1 May 2020, the fifth day of the largest ever virtual conference and exhibition …
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Few things inspire more passion from the masses than the draw of athletic competition, writes Erica Anderson, Marketing Director at Paysafe’s Income Access. It pushes athletes at all levels to live up to the motto: “higher, faster and stronger”. It also entices fans to make pilgrimages that span thousands of miles, even crossing oceans, to support a beloved team. The …
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SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …
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Issuing an industry update, the UK Gambling Commission (UKGC) has moved to clarify its position on free-to-play (FTP) games being promoted through affiliate marketing verticals. The commission is aware that licensed operators have benefited from industry advertising models, in which affiliate marketing partners have offered FTP versions of real money games as a method of engaging audiences. The UKGC reminds …
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