Rob Mabbett to lead Better Change’s strategic path as Engagement Director

Better Change has announced the appointment of responsible gaming veteran Rob Mabbett as its new Engagement Director, taking a leading role as the firm partners with his former employer, Gordon Moody.

Described by Better Change as a ‘popular well-known figure’ among both betting operators and the safer gambling community, Mabbett joins the company after a three year tenure as Director of External Engagement at Gordon Moody.

One of the UK’s most prominent problem gambling treatment organisations, Gordon Moody has partnered with Better Change, coinciding with Mabbett’s transfer between the two groups, as the duo map out a plan to ‘grow and develop over the next few years’.

“It is such an honour for Better Change to have someone of Rob’s calibre join us,” said Victoria Reed, Founder of Better Change. 

“This senior role will see Rob take control of our strategic direction as well as build on the phenomenal growth we’ve seen over the past two years. 

“Rob’s passion, humility and experience is second to none and I am thrilled to welcome him to our team.”

Mabbet’s career in betting and gaming began as a Group Sales Manager for Betfred, where he worked between 2012 and 2018 before joining Gordon Moody as a Gambling Therapy Manager.

He joins Better Change two years after the company’s foundation in 2021 as a provider of safer gambling tools, such as the land-based solution Gamblewise. 

As well as Mabbett, the Better Change counts other safer gambling leaders such as Lee Willows among its board members, whilst the latter’s ESG Gaming group is also a partner of the firm.

Mabbett remarked: “The past five years at Gordon Moody have been nothing short of incredible and I am delighted to be leaving them in a hugely strong position and wish them nothing but the very best as I look to focus my efforts slightly further upstream with Better Change.

“The  opportunity to still be able to continue working in the sector alongside Gordon Moody, while spreading my wings and joining an organisation who have managed to disrupt the  industry with professionalism, innovation and a fresh perspective, is an exciting challenge.  

“I’m very excited to get stuck in and to be a part of the next chapter in the Better Change  story.”