Virgin Bet, in collaboration with Incentive Games, has launched a new customer acquisition game which it hopes will ‘raise the bar’ for player engagement.
The new title, Virgin Bet Fives, gives players the chance to build a five-man football team over the course of a week, and win cash when their players score goals.
Ric Leask, Marketing Director at Virgin Bet, said: “We are pleased to have launched the Virgin Bet Fives, in collaboration with Incentive Games, and feel that this unique free to play game further extends the great offering we have at Virgin Bet. Early indications show that the game resonates well and that our customers love the game.”
Building upon the early successes of the game, which Virgin Bet stated has scored ‘considerable uptake on launch’, Incentive Games has already signed a multi-game agreement with the operator.
John Gordon, CEO of Incentive Games, added: “Not only does this game look great, but there’s substance to go with the style – the analytics really back it up.
“We’re looking forward to a long-lasting relationship with a forward-thinking brand that we had a lot of fun working with.”