Virgin Bet has been announced as the headline sponsor for the Easter Saturday Raceday at Musselburgh Racecourse. The upcoming event – taking place 30 March – will include the £100,000 Queen’s Cup as well as the Scottish Sprint Cup – the country’s fastest race. Ric Leask, Marketing Director at Virgin Bet, highlighted: “We are thrilled to announce Virgin Bet as …
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Virgin Bet has announced its first-ever Women’s Day event – the latest social impact initiative from the operator, working towards a goal to create a more inclusive environment. Taking place at the Virgin Bet Raceday on 9 March at Ayr Racecourse, the day will serve as a platform to celebrate women in racing, and exists as part of Virgin Bet’s …
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Virgin Bet is sponsoring the December Gold Cup in the Christmas Meeting at Cheltenham, as well as the final race on the card that day. The £130,000 Premier Handicap chase, now named the Virgin Bet December Gold Cup, is set to take place this Saturday (16 December), over an extended two and a half miles on the New Course at …
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Real-time sports updates provider, LiveScore, has partnered with 1998 World Cup winner and Arsenal legend Emmanuel Petit for a World Cup campaign. Looking into the lengths football fans go to keep up with following scores, the campaign reveals that 40% say if a football match is on that they’re unable to watch, they have a ‘real fear’ of missing the …
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LiveScore has launched its first television commercial (TVC), ‘More Than A Score’, featuring Juventus and Portugal national team striker Cristiano Ronaldo. Broadcasting the advert throughout the 2021/22 season, LiveScore intends to reach over 75% of UK football fans and more than 95% of ‘serious’ supporters, with the commercial featuring in premium spots including centre breaks with additional support from OOH …
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LiveScore is set to stream the UEFA Champions League on a free-to-air basis from next season, after striking a ‘landmark’ deal to show 137 matches on its app for iOS and Android devices. Under the terms of the three-year arrangement, the real-time updates provider will serve as the exclusive Irish free-to-air broadcaster of 104 UCL fixtures per season in Ireland. …
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Five-time Ballon d’Or winner Cristiano Ronaldo is set to join global sports media business LiveScore as the firm’s official global brand ambassador. As part of the deal, the real-time sports updates provider has linked with Juventus star Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championships this summer. Central to the partnership will be …
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Xtremepush has signed a new partnership with Movable Ink, which will allow shared clients to activate data into real-time, personalised content across all customer touchpoints. Campaigns sent through the Xtremepush platform, and built using Movable Ink’s data-activated content, will now ‘render in real-time across email and mobile communications at the moment of engagement’. “We are delighted to announce this partnership …
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Virgin Bet, in collaboration with Incentive Games, has launched a new customer acquisition game which it hopes will ‘raise the bar’ for player engagement. The new title, Virgin Bet Fives, gives players the chance to build a five-man football team over the course of a week, and win cash when their players score goals. Ric Leask, Marketing Director at Virgin …
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LiveScore has secured an expanded set of league and competition free-to-air live streaming rights for the 2020-21 football season, including Serie A, Primeira Liga, Eredivisie and the Chinese Super League. As part of the expanded rights agreements, LiveScore will stream 306 matches from Italy’s 2020-21 Serie A campaign, which amounts to 80% of the total fixtures. LiveScore also confirmed that …
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