Tag Archives: Virgin Bet

Stats Perform: Industry needs to rethink its view on entertainment

Bet builders have become a hugely popular product as a form of wagering entertainment for many punters, but there are still many things to consider when implementing the product. Discussing the development and future of bet builders after a huge year of sport and with another vast sporting schedule set to continue in 2022, a team of industry experts on …

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Virgin Bet rides as title sponsor of the Ayr Gold Cup festival

Virgin Bet has secured a sponsorship agreement with the Ayr Gold Cup, along with the naming rights to the three-day Ayr Gold Cup Festival, which runs from 16 to 18 September. The highlight of ITV Racing’s live television coverage on the day, the Virgin Bet Ayr Gold Cup will be run on 18 September. In addition to the Virgin Bet Ayr Gold Cup, the sportsbook …

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Britannia Stakes ‘fantastic initiative’ distributes £1.25m to charities

Member organisations of the Betting and Gaming Council (BGC) have distributed over £1.25 million to a selection of charities, donating the entirety of the profits from the Britannia Stakes race, held on 17 June during the Royal Ascot festival.  Participants in the initiative include BGC members Flutter Entertainment (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), William Hill, Kindred …

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Abelson Info strikes TV listings partnership with LiveScore and Virgin Bet

Abelson Info has sealed back-to-back commercial agreements for its live TV and streamed sports listings feed API to be utilised by LiveScore and Virgin Bet. The customised supplier of sports data and odds provisions for global betting stakeholders welcomes leading affiliate publisher LiveScore and sportsbook challenger brand Virgin Bet as new customers of its specialised live sports listing service. Abelson’s …

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Xtremepush elevates personalisation capabilities with Movable Ink deal

Xtremepush elevates personalisation capabilities with Movable Ink deal

Xtremepush has signed a new partnership with Movable Ink, which will allow shared clients to activate data into real-time, personalised content across all customer touchpoints. Campaigns sent through the Xtremepush platform, and built using Movable Ink’s data-activated content, will now ‘render in real-time across email and mobile communications at the moment of engagement’.   “We are delighted to announce this partnership …

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Incentive Games boosts Virgin Bet’s player engagement with new game

Incentive Games boosts Virgin Bet’s player engagement

Virgin Bet, in collaboration with Incentive Games, has launched a new customer acquisition game which it hopes will ‘raise the bar’ for player engagement. The new title, Virgin Bet Fives, gives players the chance to build a five-man football team over the course of a week, and win cash when their players score goals.  Ric Leask, Marketing Director at Virgin …

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Virgin Bet heightens player engagement via SportCaller game

Virgin Bet heightens player engagement via SportCaller game

Free-to-play (FTP) game specialist SportCaller will support Virgin Bet in optimising new player engagement levels with the launch of its new game, The Ladder. The live quiz product has been tailored towards Virgin Bet’s customer base, and will ask a series of questions to test players on their football general knowledge where they can compete for a wide range of …

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BGC: Charities win big as bookies take beating in Britannia Stakes

UK Bookies have raised £250,000 for Cancer and Covid-19 charities after taking a beating on Thursday’s Britannia Stakes race at Royal Ascot. Earlier this week, Betting and Gaming Council (BGC) members vowed to donate all profits, after levy and duties were deducted, from win and each-way bets made on the race to charity. Participating bookmakers included Paddy Power Betfair, bet365, …

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