Virgin Bet will be returning title sponsor and partner of the Gold Cup Festival at Ayr Racecourse. Running from 19-21 September, the deal also extends to fellow LiveScore Group brand, LiveScore Bet. The three-day meet includes the headline day of the Scottish Flat racing calendar too – The Virgin Bet Ayr Gold Cup. Dominic Vye, Marketing Director at Virgin Bet, …
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LiveScore recruits ‘new markets expert’ Dominic Vye as Marketing Director
LiveScore Group has appointed Dominic Vye as the new Marketing Director for its LiveScore and Virgin Bet brands. Vye previously served as Marketing and Strategy Director at Entain Plc for Latin America and Iberia (2021-2023). Notably during his tenure at Entain, Vye led the launch of new brands in two new markets. Under his leadership, the brands achieved year-on-year double-digit …
Read More »Virgin Bet takes naming rights of Chester Racecourse Autumn weekend
Virgin Bet and LiveScore Bet, part of LiveScore Group, have announced a new deal with Chester Racecourse. The partnership sees Virgin Bet become the title sponsor of the Autumn Racing Food and Drink Weekend, taking place on 13 and 14 September, officially rebranding the event under the operator’s name. Dominic Vye, Marketing Director of Virgin Bet, commented: “We are thrilled …
Read More »Virgin Bet named headline sponsor of Musselburgh Easter Raceday
Virgin Bet has been announced as the headline sponsor for the Easter Saturday Raceday at Musselburgh Racecourse. The upcoming event – taking place 30 March – will include the £100,000 Queen’s Cup as well as the Scottish Sprint Cup – the country’s fastest race. Ric Leask, Marketing Director at Virgin Bet, highlighted: “We are thrilled to announce Virgin Bet as …
Read More »Virgin Bet inspires next gen of women in horse racing via new initiative
Virgin Bet has announced its first-ever Women’s Day event – the latest social impact initiative from the operator, working towards a goal to create a more inclusive environment. Taking place at the Virgin Bet Raceday on 9 March at Ayr Racecourse, the day will serve as a platform to celebrate women in racing, and exists as part of Virgin Bet’s …
Read More »Virgin Bet sponsors December Gold Cup at Cheltenham
Virgin Bet is sponsoring the December Gold Cup in the Christmas Meeting at Cheltenham, as well as the final race on the card that day. The £130,000 Premier Handicap chase, now named the Virgin Bet December Gold Cup, is set to take place this Saturday (16 December), over an extended two and a half miles on the New Course at …
Read More »Kambi & LiveScore to break new ground for sportsbook audiences
SBC provides as insiders view on LiveScore choosing Kambi Group as its new principal sportsbook technology provider. As new sportsbook supplier of LiveScore Bet and Virgin Bet brands, Kambi Chief Commerical Officer Cecilia Wachtmeister, states that Kambi will onboard its most technically ambitious partner. James McKay, Sportsbook Director of LiveScore Group, highlights the importance of Kambi tech in emboldening LiveScore’s …
Read More »LiveScore to overhaul sportsbook platform in Kambi partnership
Kambi will provide its sports betting solutions to LiveScore Group’s flagship sportsbook brands, with the planned rollout set to commence in the first quarter of next year. The Swedish B2B supplier expects the partnership to ‘contribute material revenue’ to its business during the second half of 2024 as its products are distributed across LiveScore Group’s global business. Terms of the …
Read More »“Being best in class”: How LiveScore meets demand according to CEO Sam Sadi
Changes in consumer demand for betting innovations are driven by the operators themselves, Sam Sadi laid out to SBC. The key step now is how the industry responds to the demand it itself has created. Recent years have seen a range of new betting products hit the markets, such as cashouts, in-play wagering and request a bet/bet builder offerings, LiveScore …
Read More »Virgin Bet renews Ayr Gold Cup sponsorship
The management of Ayr Racecourse has announced that Virgin Bet will continue to sponsor the Ayr Gold Cup for a third consecutive year. The Virgin Bet Ayr Gold Cup is a sprint handicap race that saw victories by Summerghand and Bielsa in 2022. The race currently holds a value of £180,000. The increased prize money for the main event is …
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