Tag Archives: Virgin Bet

Virgin Bet inspires next gen of women in horse racing via new initiative

SBC News Virgin Bet inspires next gen of women in horse racing via new initiative

Virgin Bet has announced its first-ever Women’s Day event – the latest social impact initiative from the operator, working towards a goal to create a more inclusive environment. Taking place at the Virgin Bet Raceday on 9 March at Ayr Racecourse, the day will serve as a platform to celebrate women in racing, and exists as part of Virgin Bet’s …

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Kambi & LiveScore to break new ground for sportsbook audiences

SBC News Kambi & LiveScore to break new ground for sportsbook audiences

SBC provides as insiders view on LiveScore choosing Kambi Group as its new principal sportsbook technology provider. As new sportsbook supplier of LiveScore Bet and Virgin Bet brands, Kambi Chief Commerical Officer Cecilia Wachtmeister, states that Kambi will onboard its most technically ambitious partner. James McKay, Sportsbook Director of LiveScore Group, highlights the importance of Kambi tech in emboldening LiveScore’s …

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LiveScore to overhaul sportsbook platform in Kambi partnership

LiveScore Group CEO Sam Sadi

Kambi will provide its sports betting solutions to LiveScore Group’s flagship sportsbook brands, with the planned rollout set to commence in the first quarter of next year. The Swedish B2B supplier expects the partnership to ‘contribute material revenue’ to its business during the second half of 2024 as its products are distributed across LiveScore Group’s global business. Terms of the …

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“Being best in class”: How LiveScore meets demand according to CEO Sam Sadi

LiveScore Group CEO Sam Sadi

Changes in consumer demand for betting innovations are driven by the operators themselves, Sam Sadi laid out to SBC. The key step now is how the industry responds to the demand it itself has created. Recent years have seen a range of new betting products hit the markets, such as cashouts, in-play wagering and request a bet/bet builder offerings, LiveScore …

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Incentive Games launches first FTP game on LiveScore app

SBC News Incentive Games launches first FTP game on LiveScore app

Incentive Games has launched the first free-to-play (FTP) game on LiveScore’s mobile and media app.  The FTP games developer has launched its Live Score 6, a football predictor game which has been integrated within LiveScore’s UK app.  The integration will allow LiveScore’s UK audiences to predict the scores in upcoming football matches for the chance to win up to £100k, …

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Spotlight Sports and LiveScore extend partnership for football content

spotlight sports football

Spotlight Sports Group (SSG) has signed an agreement with existing partner LiveScore Group, covering distribution of its Superfeed Pre-Play football solution. Under the latest renewal, the partnership will be enhanced with the addition of Spotlight’s football offering, covering betting-led verdicts and insights from prominent football leagues. The duo first began cooperating in July, launching SSG’s Superfeed Racing across the LiveScore …

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LiveScore upgrades racing inventory with Spotlight Sports Superfeed 

SBC News LiveScore upgrades racing inventory with Spotlight Sports Superfeed 

LiveScore Group has announced that it will utilise Spotlight Sports content and media services to optimise its flagship LiveScore portal and Virgin Bet sportsbook.   Agreeing on a multi-year partnership, LiveScore will benefit from new data provisions including the integration of Superfeed – the betting market’s most comprehensive data feed covering all international racing fixtures. Superfeed will allow the LiveScore affiliate …

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Virgin Bet extends Ayr Gold Cup sponsorship following 2021 success

SBC News Virgin Bet extends Ayr Gold Cup sponsorship following 2021 success

Virgin Bet has announced a continuation of its partnership with the Ayr Gold Cup to maintain naming rights of the three-day Virgin Bet Ayr Gold Cup Festival. The Scottish flat race runs from Thursday 15-17 September, whilst the betting operator will also hold title sponsorship of the competition’s main feature race. “Following the success of last year’s partnership with Ayr …

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